rank your podcast in iTunes

Best Podcasting Equipment (For the Beginner and the Pro) to Help You Rank Your Podcast

“Buckley, your voice sounds so clear and crisp on your podcast. What’s the best podcasting equipment to rank a podcast?” That’s a question I get asked over and over again. And I totally understand why. The SOUND of you and your guest is THE FIRST THING you need to get right in order to position yourself as a podcaster these days. I say that emphatically and with confidence because I know from experience just how critical it can be to achieving your end goals.

Whether you’re a beginner to podcasting or a seasoned pro, your goal is to rank your podcast as high as possible and gain maximum visibility, right? Right! I get it because I’ve been in your shoes. But before I get in too deep here, I need to make a confession. I originally started my first podcast, Marketing In The Know, as an SEO-style experiment to see if I could rank the podcast in the top 10. Spoiler alert: I did.

rank your podcast in iTunesIn fact, I’ve grown two podcasts (that’s 2!) to the #1 position in my categories (education, technology and business) rising up close to some of the biggest names in the industry like Seth Godin, Amy Porterfield and Gary Vaynerchuk.

rank your podcast with reputable namesThat ain’t half bad considering the first was just a fun experiment. I don’t say this to toot my own horn. I say this to emphasize the fact that I know what it takes to rise the ranks. Someday I’ll write a post on how I did it but for now, let’s focus on just one critical angle. Making you and your guests sound your best so audio quality doesn’t drive your listeners away.

The first two types of equipment you’ll need are obvious:

  • A computer
  • A microphone

Most aspiring podcasters have these two items at their disposal already but I’ve listed some pro tips along with my personal favorite setups below. As you bring on more people to record, you’ll need a more advanced approach. The rest of the items on this list showcase what I have used to create the clarity my listeners have come to love and expect out of my podcasts, and how you can mimic it with your own setup.

List of Podcasting Equipment

Here’s a quick glimpse of the essential podcasting equipment. These and more are listed below to give you a few more options.


Heil PR-40

  • Dynamic Element
  • Dual Mesh Screen
  • Internal Shock Mount

Audio Interface

Focusrite Scarlett 2i4

  • Two Scarlett Mic Preamps
  • Four Balanced Outputs
  • Mix and Record Up to 24-bit/192kHz


PerSonus HP60

  • Thin Footprint
  • Six Headphone Jacks
  • Full Control over Output


JHS Red Remote Footswitch

  • Easy Setup
  • More Tonal Options
  • Remote Activation


Audio-Technica ATH-M30x

  • Tuned for Enhanced Detail
  • 40mm Drivers
  • Comfortable Design

Conversational Guidance Tool


  • No Coding Experience Required
  • Branding Options Available
  • Rich Analytics


If you’re thinking about getting into the world of podcasting, I’m willing to bet you already have a computer at your disposal. I’m not about to tell you to run out and buy another computer. There’s no silver bullet computer that’ll shoot you straight to the top of the ranks. But, if you’re in the market for a new computer, here are a few of the ones I recommend.

Apple MacBook Pro

macbook pro podcasting equipment

Photo Credit: Apple

I’m an Apple fan, so perhaps it’s obvious that I opt for an Apple MacBook Pro when it comes to podcasting. Not only is this computer sleek but it also runs well and lasts for the long haul. I’d suggest getting 512 GB storage because audio files are big.



Microsoft Surface Pro 6

microsoft surface podcasting equipmentIf you’re a Microsoft fan, I’m not going to try to talk you off that ledge. I work with enough Microsoft fanatics to know it’s a losing battle. Instead, I’ll steer you to this laptop — the Surface Pro 6. I like that you have plenty of options to build the computer you’ll love using and which will serve your podcasting goals now and long into the future. It’s also a little less expensive than the MacBook.


Want the best podcasting equipment to rank a podcast? Don’t — I repeat, don’t — use your computer’s built-in microphone. Here are a few other options to help you sound significantly better without breaking the bank.

ATR 2100-USB Microphone

If you’re flying solo on your podcast, a USB microphone will be sufficient for recording. There are quite a few USB microphones out there, but for podcasters, I recommend the ATR 2100-USB. That’s because it doubles as a USB microphone and an XLR microphone.

This microphone offers plenty of options built into the hardware to help you sound your best. The cardioid polar pattern reduces background noise, which you can monitor by plugging in your headphones to the headphone jack on the mic itself. It’s flexibility will make it easy for this microphone to grow with you as you start ranking your podcast higher on the charts.

Heil PR-40 Dynamic Studio Recording Microphone

If you have more than one person on your podcast, you’re going to want a dynamic microphone that can keep up with the conversation taking place. The Heil PR-40 Dynamic Studio Recording microphone is that mic. The dual mesh screen on the Heil eliminates distracting noises, such as breath blasts and popping sounds. The smoother your voice comes through, the easier it is to focus on what you’re saying.

Audio Interface

If you’re using your microphone in analog mode at any point, such as at live events or for on-the-street interviews, you’re going to need an audio interface. This device connects the analog audio to your computer, turning it into a digital file you can then edit and upload to your favorite podcast platforms.

Focusrite Scarlett 2i4

The Focusright Scarlett 2i4 helps you get the more open sound and brighter vocals you’re looking for on a podcast. If you want to monitor how you sound throughout your recording, use one of the four balanced outputs and make your adjustments in real time. Once plugged into the converter, you can mix and record up to 24-bit/ 192kHz.

I like that you also get Pro Tools with this piece of hardware too, including creative packs, a time and tone bundle, a plug-in suite, and more. Just register the device, download the extras, and you’ll be off to the races.


When it comes to mixers, I live by the rule that more is better. Even if you set out anticipating on doing a solo podcast or a podcast with call-in-guests only, you’ll want a mixer which will give you the opportunity to expand. This way, if a guest ever shows up, or you have the opportunity to interview multiple influencers at one time, you’ll be ready. Choosing a mixer with more inputs than you anticipate needing is never a bad idea.

Behringer Q1202USB 12-Channel Mixer

behringer podcasting equipmentIf you’re just getting started, or if you only have a USB connection, the Behringer is a great option. Although USB microphones are popular, I want to give you a word of warning. You won’t have the same amount of control over EQ, levels, gains and more.

The Behringer is a little over $100 (at the time of writing this) and offers 4 XLR inputs with an easy-to-use interface. The single knob functionality and control LED make it easy to use for beginners and professionals alike. There’s also a built-in USB option, which means you can use your USB microphone with this mixer and plug it directly into your computer. It also comes with free editing and podcasting software with instruments and effects available.

Mackie ProFX8v2

Mackie ProFX8v2 podcasting equipmentIf you’re okay with spending a little more on a mixer, the Mackie ProFX8v2 is the way to go. This mixer is great for both recordings and live events. You get the same 4 XLR inputs but you also get better control over the compression and faders. Each channel gets 60mm faders, making it easy to adjust to the perfect sound.

A word of warning here. It might be tempting to downgrade to the 4-channel version. If you do, be aware that this version does not have a USB input or output, so you’ll need to verify that your microphone will still be compatible.

PreSonus HP60 

presonus podcasting equipmentI have this mixer in my studio and really love how well it’s worked over my dozens of podcasts. The thin footprint is nice because it doesn’t clutter up my workspace. I can manage and hear six different headphones, which is ideal for when certain interviewees want to hear more or less of themselves. I also maintain full control over the output, which lets me create the best sounding audio possible.

Pop Filter/Windscreen

One of the most critical pieces of podcasting equipment is the pop-filter or windscreen. These little devices will dampen or eliminate the natural pops of air that happen when you say certain letters. It lets you enunciate without worry that your levels will quickly spike into and drop out of the red. Some microphones sell specific pop filters or windscreen attachments, but if you don’t want to hunt down the specific one for your microphone, consider this universal one instead. It’s just as good, if not better.

Stedman Corporation Proscreen XL

The Stedman Corporation Proscreen XL attaches with a clamp, so it’s easy to add to any microphone. It has a 6” diameter and 13” gooseneck, so it should fit just about any setup you have.

This screen is made with ultra-fine rubber, which makes it more effective than the typical fabric filter. It doesn’t just diffuse the soundbursts, but rather redirects the airflow away from the microphone entirely. No matter how crisp your vocals are, having this on your microphone will make you sound even better than you already do.


A footpedal is the single piece of equipment has saved me countless times while podcasting. Whenever I’ve needed to cough, sneeze, adjust my chair, you name it, I just put my foot on the mute button and make as much noise as necessary without it distracting my guests or getting added to the podcast. It’s made editing so much easier and dramatically reduced the number of times I or my guest have had to repeat ourselves. Can you tell I’m a fan?

JHS Red Remote Footswitch

JHS red remote footswitch podcasting equipmentThe specific footpedal I use is this one — the JHS Remote Footswitch. It is relatively inexpensive (around $35 at the time of writing this post) but I consider it priceless. To set it up, all you have to do is plug it into the jack on your mixer or sound amplifier, then you’re ready to start recording without superfluous sounds.


Okay, I have to admit. Headphones will mess with your head the first few times you use them while podcasting but rest assured, you will get used to hearing your voice — and many times, you’ll be glad you pushed through that comfort zone. I can’t tell you how many times I recorded without headphones, only to listen back and hear my grandfather clock ticking in the background, forcing me to re-record.

Many podcasters start out using ear buds but quickly realize these aren’t sufficient. When it comes to podcasting equipment, you need more advanced headphones that will pick up the same background noises your listeners will hear.

Audio-Technica ATH-M30x

The Audio-Technica ATH-M30x headphones come pre-tuned for the best quality sound. They have a single-side cable which helps reduce any extra sounds as you shift in your chair or move around while speaking. The headphones are easy to pack up and take with you out in the field for any podcasting events where you’ll need to record away from your studio, office, or home.

Headphone Amplifier

If you have more than one person on the podcast, you’ll want to be sure you’re hearing everyone’s mic — not just your own. A headphone amplifier lets you plug in numerous microphones into one set, so you can hear exactly what the show will sound like to your listeners.

Behringer Microamp HA400 Ultra-Compact 4-Channel Stereo Headphone Amplifier

behringer microamp ha400 podcasting equipmentThis headphone amplifier lets you plug in four separate microphones/headphones, and hear the same thing your co-hosts or guests are hearing in high-quality. I like that you have full control over the audio levels of each headphone you’re tuning into, which makes the recording session even smoother. But, a word to the wise, you’ll also need a TRS cable to hook up each headphone.

Mic Stands

If you’re a singer, you’ve likely heard the advice, sing from your diaphragm. Similar advice holds true for podcasting. Speaking from your diaphragm will help you sound better, but you can’t fill your diaphragm with air if you’re hunched over. A mic stand can help position the microphone to fit your height and studio setup, so you maintain the best posture while recording. Then, when you head into editing and promotion mode, the mic stand will let you store the microphone out of your way.

Proline MS112

proline podcasting equipmentIf you’re looking for a tabletop mic stand, the Proline MS112 is the way to go. This model, specifically, has been used by the pros, so you know it’s tried, tested, and proven to do the job well. The height is adjustable from 12” to 17”, and the boom is adjustable from 1” to 9”, so you have a range of options. If you like a clean setup, you’ll appreciate the cable clip too.


Heil Sound PL-2T

heil sound pl-2t podcasting equipmentIf you’re looking for a boom arm, I recommend the Heil Sound PL-2T. Unlike other boom arms, this one doesn’t have cable connectors you’ll have to move around while setting up your equipment. Instead, there are removable top and back plates for cable threading. It also comes with a clamp, so you don’t have to screw anything in when mounting it to your desk or table. The dimensions give you tons of flexibility. It’s 21.75 inches from mount to elbow and 20 inches from elbow to mic.



Shock Mount

The shock mount is critical to your sound — so critical, in fact, that most microphone manufacturers offer shock mounts specific to their microphones. Some even send it along with the microphone itself.

The shock mount minimizes background noises like typing, clicking your mouse, or moving your boom arm around. Having a good one will save you hours on editing and re-recording.

Rycote 44901 Invision 

rycote podcasting equipmentIf your microphone doesn’t come with a shock mount, the Rycote 44901 Invision is a universal mount that will work on just about any equipment. This one in particular has a wide range of working temperatures, which means it’s more likely to fit your setup than an elastic or rubber shock mount. It’s discreet enough to fit in seamlessly with your studio or office, but strong enough to give you plenty of flexibility while working sufficiently to mask background sounds.

Microphone Cables

When you think of the best podcasting equipment needed to rank your podcast, the cables might not be the first thing that comes to mind. They weren’t for me either but let me tell you — the right cable can make a world of difference. The best ones can improve your sound quality by reducing excess noise.

Rapco Horizon

rapco horizon podcasting equipmentThe Rapco Horizon cables are excellent for beginner podcasters who want a durable cable to grow with them as they rank their podcast. If that’s you, these cables offer you a lot of functional flexibility that works with you in just about any studio setup and on most stages.




mogami gold studio xlr podcasting equipmentAdmittedly these cables might be a little more than beginner podcasters want to spend up front but they’re worth it if you’re in this for the long run. Switching out any stock cables with these will rectify many common problems podcasters have with background noise from their equipment. Because it’s a quad cable, it’s significantly better at quieting background noise than the more commonly used 2-conductor cables. If you ever plan to take your show on the road, these cables are a must-have.

Acoustic Treatment

If you have tile or concrete floors, or if you have high ceilings, chances are your room will need acoustic paneling to help avoid you sounding like you’re podcasting through a tin can. Echo and reverb are hugely distracting and diminish the quality of your sound.

Uplift 3D Tube Acoustic Panels

Uplift’s 3D Tube Acoustic Panels come in two sleek colors — white and grey. More importantly, they offer a nice noise reduction coefficient (NRC) of 0.8, which means 80% of the sound hitting those panels is absorbed. That is more than many recommended acoustic panels out there, which often have a .4 NRC. These panels are a little bit more expensive but worth the extra investment because the higher sound absorption makes them more effective.

Editing Software

Once you’re satisfied with how your audio sounds, it’s time to mesh that audio together to make the sound cohesive and professional. This extra step of polishing up what you recorded is critical to how your listener hears your message. Although it’s software isn’t technically podcasting equipment, to rank your podcast it’s an essential component to throw into the mix.

For Mac: Adobe Audition

adobe audition rank your podcastIf you’re an Apple lover like I am, then Adobe Audition is a great piece of editing software. It’s cloud based, which gives you flexibility, which is especially valuable if you have co-hosts or are working with a team to edit and distribute the podcast. This platform is included in the Adobe Suite, so although it comes with a price tag it does give you access to other nice apps such as Photoshop, Illustrator and Premiere.


For Mac: Garageband

rank your podcast with garagebandIf you’re still in the beginning stages or not ready to pay for editing software, your mac has a free option, which is pretty decent. Garageband is the audio editing software which comes preloaded on your computer when you buy it. The learning curve for Garageband is short, which makes it an ideal piece of software for any podcaster, regardless of technical expertise.


For PC: Audacity

rank your podcast with audacityAudacity is a well-known editing software. Although I’d never recommend it for a Mac user, I think this software works well for PC users, so it’s making the cut into this post.


Podcast Hosting

Many beginner podcasters assume it’s possible to upload an mp3 file to the podcasting platforms and call it good. Unfortunately, it’s not quite that simple. Podcasting platforms are actually RSS Feed readers, which means your file needs to live somewhere with a feed. That somewhere is NOT your website. If you put your file on your website, it’ll slow things down and hurt your ability to rank your podcast. Instead, you need a podcast host to store those files and push out a feed to the players.


rank your podcast with libsynThe podcast host I use and recommend is Libsyn. They’ve been in business for awhile and continue to be a popular choice among many podcasters, so they deserve a spot on this list. What I like about them is the amount of control they give back to you — the person who owns the podcast you’re publishing. They also have monetization options, giving you more control over the listening experience.


rank your podcast with buzzsproutBuzzsprout is a popular podcast host choice because their dashboards are simple and intuitive. The built-in transcription feature is ideal for anyone who wants to add a transcription to their show notes or use quotes for social snippets. You can also add chapter markers to help your listeners stay tuned for longer, which is essential to climbing the podcasting ranks.

Website Hosting

Before and after your podcast, you’ll need to send your listener to a spot to learn more about what you cover and offer additional context or links to the topics you discuss. Having a website to do this is critical as you grow your listener base and start ranking your podcast. And having a reliable website host to ensure your website is online when your listeners head over to your URL is critical to help you rank your podcast.


rank your podcast with cloudwaysCloudways is a leader, in my eyes, in the world of website hosting. Their agility, ease of use, and fast-performance lets beginners and experts alike set up a website and go live in seconds. As you start to grow and rank your podcast, Cloudways is set up to scale alongside you. At every stage, this website host offers a secure, fast and reliable service.

Your Website

Podcasting isn’t just about audio. It’s about the experience you deliver to your listener. That experience happens on your podcast player and/or on your website before, during and after your listener hits play.

Smart Podcast Player

rank your podcast with a smart podcast playerYou’re already familiar with the popular podcast players like iTunes, Spotify and Stitcher. While those are great in their own right, I chose to customize a podcast player specifically for my website, which is called the Smart Podcast Player. Since this blog attracts a readership, it was nice to be able to add the podcast player to my pages and simplify the listening experience for my audience.


rank your podcast with pulsemotivWhen your listeners are done with your podcast and head to your podcast page or summary page with show notes, they’re there to continue their experience with you. Pulsemotiv is a conversational guidance platform which incorporates your human voice along with subtle calls to action. You can use Pulsemotiv to bridge the experience from listening to reading via your familiar human voice. Then, with the triggered slideouts, you can prompt your listeners to take action to help boost the rank of your podcast, such as give you a rating or download the next episode.

Mobile Podcasting Gear

I haven’t done many on-the-road interviews for my podcast. Still, I have bought the gear and taken my show on the road enough times to know which mobile podcasting equipment will help you sound your best.

Digital Recorder

When you’re not in a studio setting, you need a recorder which will let you record your conversation with your guests. Although you can use an iPhone to record, you will probably want more flexibility, such as the option to plug in a USB microphone.

Zoom H4N Pro

Probably the most popular digital recorder out there is the Zoom H4N Pro. This recorder has four channel recording and built-in stereo microphones to let you dialog back and forth with ease. The audio records directly onto an SD Card and it comes with a USB interface. It’s also compatible with both Mac and PC.


If you’re on the road, chances are you’re interviewing someone. And if you’re interviewing someone outside of a studio, chances are you’ll have background noise. Having a microphone which can keep up with the background noise and still keep you sounding your best is important.

Audio-Technica Dynamic Microphone AT8004L

This microphone was designed for concerts and sporting events, so you know it can handle loud areas with ease. It has an extended handle, which makes it easier to hold or mount. It’s also durable, which is especially important as you head to the field to conduct interviews. Not only will it withstand the elements if you’re outdoors but it will also reduce handling and cable noises.

SanDisk Card

sandisk podcasting equipmentIf you’re heading out, you’ll need something to record your audio on. Don’t forget to get several DanDisks to use with your digital recorder. I always opt for having more than enough. You don’t want this piece of equipment to fail you when you’re conducting an interview. 32GB should be sufficient for most podcasts.



Podcasting Equipment Can Help You Rank Your Podcast

Now that you’ve gotten the full overview of the best equipment, you can probably see why it’s important to have the right stuff. If you don’t sound your best, your listeners will bounce, which can wreak havoc on your ability to rank. Check out the links above to get what you’re missing from your podcasting library. Once you’re all set up, tweet me a picture of your studio.

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