005: One Extraordinary Tactical Shift = Millions In Revenue With Chris Seegmiller
Even though Chris Seegmiller can crush me with his double backhand in tennis, he’s still one of my closest friends, and having him on today’s show was a real pleasure. Chris is the co-founder of Miche, an innovative company that makes bags– purses for women – that let you switch out your bag cover and change your look completely. If there’s a woman in your life who uses a purse, or if you are a woman who uses a purse, you need to check out Miche because it’s a fantastic concept and an amazing product.
Now, Chris is a smart guy, so once he had perfected the product, he set out to market it, and he really left no stone unturned. This is a guy who turns conventional wisdom on its head, which is why he’s a great person to learn from. He knows what works – and what doesn’t, and he certainly doesn’t have a problem sharing his knowledge with all of us.
So have a listen, and be sure to let me know what you think!
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You can definitely expect to hear more from Chris and the rest of his team in the future – and I’ll keep you posted on his backhand, too. That’s a wrap – I’ll catch you next week!