012: Use CRO Data To Create An Amazing User Experience With David Darmanin
David Darmanin just wants to change the way sites are used. And if you think that sounds idealistic, you need to listen to the rest of what the CEO of Hotjar has to say. David taps into his strong background in conversion rate optimization and UX to create a frictionless onboarding and overall seamless user experience — and he explains how you can do the same.
David’s bold vision plays out in Hotjar’s business model — the company offers fully-featured customer support to all users, even those on the free plan. With a phenomenal user referral plan, the company managed to recruit 20,000 beta users in a very short amount of time — and beta testers who converted to paid plans are also recognized as founding members of the company.
Hotjar is a lean, agile company that responds almost immediately to user insights and feature requests, and implementing Hotjar on your own site will help you create that kind of responsive culture as well. You’ll find plenty of actionable tips here, so be sure to listen.
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That’s a wrap, Insiders – I’ll catch you next week!