007: Use Data Driven Digital Marketing To Fuel Growth With David Heath

If you think of a job as education you’re being paid for, it changes your whole perspective. And when you create a business that focuses on doing good and giving back, you’re definitely getting your money’s worth.

Whatever socks you’re wearing right now, Dave Heath can knock them off. This is a guy who once learned that socks are the most requested item at homeless shelters. And later, when he saw respected companies getting into the “one for one” business model, he had a lightbulb moment. Fast forward a bit, and Dave is the co-founder and CEO of Bombas Socks, where for every pair of socks you buy, the company donates a pair to homeless shelters.

Dave is constantly learning, and applying that knowledge to his business with great results. He’s quick to cut the things that don’t work, and he’s generous with the information he shares. So let him knock your socks off – and get a new pair for 20% off, while you’re at it.

HERE’S WHAT YOU’LL HEAR:

• How digital marketing can make a huge difference – even for a tech-free business like socks. #DigitalMarketing
• What a conjoint analysis is, and how it could boost your sales.
• How ignoring data affects a company’s bottom line. #DataDrivenMarketing
• What small wording change boosted @Bombas’ conversion rates significantly. #CRO
• The change Dave made that increased revenue per visitor by 27 percent on desktop, 51 percent on tablet, and 74 percent from mobile.
• The strategies that didn’t work for Dave – and why.
• Which surprising skill Dave considers a must-have for marketers. #MarketingAnalytics
• Dave’s number one tip for small businesses looking to start their growth.

Links and Resources

• Bombas, the company Dave co-founded.
• Indiegogo, where Dave got the funding he needed to get started.
• Shark Tank, the show that made Dave a household name.
• Bounce Exchange, the company that helped Dave dramatically improve sales.

Hey, Insiders, thanks for joining us again. I hope you enjoyed hearing Dave – I know I had a great time talking to him. If you learned something new or found a great tip, why not tell a friend? You can use the social media buttons at the top of the post.
I’d also really love your help in getting the word out about the Podcast, and one of the best ways to do that is with ratings and reviews at iTunes – they really make a big difference. Honest reviews help me improve the show and make it better for you.
Have comments about the show? Let me know at the blog or on Facebook. You can also subscribe on iTunes – and then you’ll never have to worry about missing an episode. That’s a wrap – I’ll catch you next week!

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