Far too many companies are guilty of not tapping into Google Analytics the way they should. And when it comes to e-commerce, every piece of data you don’t have translates to money that’s not in your pocket. FastSpring CEO Chris Lueck shares some excellent insights into the enhanced e-commerce data you should be tapping into – and how that data can help improve conversions.
In addition, if you’re a small business selling a single product, you may be approaching your shopping cart all wrong, so listen in and see if FastSpring can help you make more sales with a few simple tweaks. For some of FastSpring’s clients, those tweaks were enough to boost conversions by 40 percent!
Chris also shares some excellent insights on instilling a data driven culture in your own company so that you can make smarter, more informed decisions and see how they affect your bottom line. You don’t want to miss out on this information, so I’ll see you on the Inside!
Hey, thanks for tuning in to In the Know! Want to learn more about data science? We’ve got a curated learning path for that and other exciting topics that can help you stay ahead of the curve. I’d also love to know about your experience with online learning – as a student, teacher, or producer of courses. As always, you can find me on Facebook and Twitter – and if you’re on my email list you can hit reply to any message I send you to get in touch. I love connecting with Insiders, and I’m so excited to answer any questions you have and to hear what’s on your mind.
That’s a wrap, Insiders – see you next week!