010: Buckley Barlow

In this first Q&A episode, Buckley tackles two frequent questions listeners have about growth – and shares some surprising insights on what’s happening to the modern marketing team.

When you’re trying to grow a business, you focus on a few things: getting more users in the door, conversion rate optimization, fixing a leaky funnel, and so on. But sometimes, you need to take a step back and make sure that you have the right framework for growth in place before you start tinkering around. It may not make sense to focus on growing your LinkedIn connections, for example, if that won’t ultimately translate to increased revenues. But start with a solid framework, and you’ll know exactly where to target those niche efforts.

Digital marketing education isn’t about chasing tactics and channels. It’s about knowing how to create sustained growth for the long haul. And to support that growth over time, you must have a framework in place. Listen in to learn how to build yours.

HERE’S WHAT YOU’LL HEAR:

• The connection between organic raspberries and Modern Growth Teams. #GrowthHacking
• Why skill training is a critical part of the modern growth framework.
• Why growth teams are becoming more popular — and why growth team members are versatile and entrepreneurial.
• How hyperspecialization is giving way to a more versatile employee mindset. #GrowthMindset
• How growth teams view the modern marketing funnel.
• The new job title that you want to have on your growth team. #Retentioneer
• The link between retaining customers and retaining the employees who keep those customers happy. #EmployeeEngagement
• Why marketing teams need to evolve, adapt, or perish.
• Why you don’t need to get everything right.

Links and Resources

• Ready, Set, Grow..the Guide to Growing Your Small Business

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