016: How To 5x Your Business Without A Sales Team With Andrew Dumont

Growing a company from nothing to $35M in annual revenues is impressive on its own. But when you do it without hiring a single sales person, people take notice. In today’s episode, Andrew Dumont talks about what made that growth possible for Moz – and what he’d recommend to anyone trying to start a company today.

But Moz isn’t the only place Andrew has worked, so you’ll also get to hear about what an Entrepreneur in Residence does, how a studio environment can help nurture startups, and how Andrew came to be and the challenge Andrew currently faces at Bitly – and how he plans to meet that challenge head on.

Andrew also shares his opinion on whether marketing and growth should be separate functions in a company, and offers the best growth tip he’s ever heard. Ready to be IN THE KNOW? Give this episode a listen!

HERE’S WHAT YOU’LL HEAR:

• @Andrew describes the amazing “top of funnel” that @Rand Fishkin built at @Moz. #marketingfunnel

• How Moz used an innovative distribution channel to drive $2.3M in revenues. #DistributionChannel

• How business development has changed in recent years. #BizDev

• What Andrew recommends any new company focus on first. #Content

• The challenge @Bitly is currently facing – and how Andrew hopes to solve it.

• What deep linking is and how it benefits customers and businesses.

• The tactics that Andrew believes don’t work for driving growth.

• What skills Andrew needs in his ideal marketing hire.

Links and Resources

• Betaworks, the New York-based studio where Andrew served as Entrepreneur in Residence.
• Bitly.com, where Andrew currently serves as VP Marketing.
• Andrew’s personal site, with essays and information about working in the startup world.

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That’s a wrap, Insiders – I’ll catch you next week!

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