002: How To Pivot And Grow A Successful Company With Joseph Grenny
If you’ve ever thought, “Hey, today I’d like to go out and change the world,” you’re certainly not alone. But today’s guest didn’t just let that thought go away. He figured out exactly what he needed to do to change the world.
Interviewing Joseph Grenny was a fantastic experience for me. I’ve attended his seminars, read his books, and followed his career for years, so having the opportunity to talk to him one on one was nothing short of amazing.
His success, he says, comes down to this: a company is rewarded based on the magnitude of the problems it solves. So he set out to solve the ultimate problem: how to change behavior in a positive way. And with that as his guiding principle, Joseph has taken Vital Smarts from a small consulting firm to a leading marketing education resource. He’s also become a bestselling author along the way.
I can’t wait for you to hear the wisdom that Joseph so generously shared. These are nuggets you can take to the bank, so give it a listen.