006: Inbound Marketing Based On Solid Metrics With Tom Schwab
It’s a little bit intimidating to interview a guy whose first job out of college was running a nuclear power plant. After that start, Tom Schwab grew his own company from a small, regional player to a national leader in three years during a recession – and he did it without a sales or marketing department.
Tom Schwab is a smart man. He realized very early that chasing ever-increasing costs on Google AdWords was ultimately a losing game. So he switched things up and started looking for ways to provide value to his customers instead of just looking for ways to sell to them. Yep, way before inbound marketing was “a thing,” Tom was doing it – and doing it authentically. In ways that resonated with customers.
These days you can find Tom at tmschwab.com – he’s a digital marketing engineer who consults with big and small names to help them get the results they want. He’s also speaking at the Inbound 2015 Conference in Boston in September, so be sure to look for him if you’re there. This is a great show, full of practical advice and information. Have a listen!
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