009: Use Your Customer Data To Convert Like Crazy With Justin Christianson

When you need to improve your conversions, you need to give it everything you’ve got. So when you find a company called Conversion Fanatics, those are the guys you want. Today, we have Justin Christianson, co-founder and president of the company, and he’s full of advice on how to convert prospects into customers through data-driven testing.

If you’re not paying attention to your data, and if you’re not using those insights to improve your conversions on a regular basis, you’re leaving money on the table – or worse, you’re spending money in the wrong places, with nothing to show for it. Justin sees this all the time, in both large and small companies.

Justin shares some of his favorite conversion tools and resources, and you’ll also hear about the most common mistakes businesses are making today in digital commerce. There’s a lot of actionable information you can put to use right away in your own business, so have a listen!

HERE’S WHAT YOU’LL HEAR:

• The $75 million dollar mistake @Justin saw one company make.
• Why Justin thinks optimization needs to be part of a company’s DNA. #Optimizing
• How Justin uses data to find holes in a marketing funnel. #DataScience
• The approach Justin takes when evaluating a client’s opportunities for optimization. #CRO
• How a data-driven approach can make up for a lack of major funding sources.
• Two of Justin’s favorite metrics to measure – and why. #Metrics
• The tools Justin uses every day to monitor and manage data.

Links and Resources

• Justin’s site, where you can get a free 24-point conversion checklist.
• Justin’s bestselling book, Conversion Fanatic: How To Double Your Customers, Sales and Profits With A/B Testing.
• Mixpanel, which Justin uses for mobile and web analytics.
• Optimizely: test, personalize, and optimize across multiple platforms.
• Crazy Egg, the heat mapping tool co-founded by Neil Patel.
• Improvely, which Justin uses for conversion tracking and click fraud monitoring.

Sponsor

Hey, thanks for tuning in to In the Know! Want to learn more about data science? We’ve got a curated learning path for that and other exciting topics that can help you stay ahead of the curve. I’d also love to know about your experience with online learning – as a student, teacher, or producer of courses. As always, you can find me on Facebook and Twitter – and if you’re on my email list you can hit reply to any message I send you to get in touch. I love connecting with Insiders, and I’m so excited to answer any questions you have and to hear what’s on your mind.

That’s a wrap, Insiders – see you next week!