Buckley Barlow, Author at In The Know

05 Nov Best Podcasting Equipment (For the Beginner and the Pro) to Help You Rank Your Podcast

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“Buckley, your voice sounds so clear and crisp on your podcast. What’s the best podcasting equipment to rank a podcast?” That’s a question I get asked over and over again. And I totally understand why. The SOUND of you and your guest is THE FIRST...

path to purchase analytics on a customer journey map

17 Jul The Requisite Depth of a Modern Customer Journey Map

Posted at 12:34h in Customer Experience, Employee Development, Marketing Tools, Metrics & Analytics, Modern Marketing Team, Processes, Professional Development, StoryVesting by Buckley Barlow 0 Comments

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Ever been a part of developing out a Customer Journey Map? If you have, you know that these assets tend to gather dust in a corner and fail to be leveraged by organizations. And if you ask me, that’s a huge missed opportunity. I recently published...

25 Sep StoryVesting: A Modern Day Growth Framework

Posted at 16:48h in Digital Marketing, Employee Development, Growth, Marketing Strategy, Organizational Design, Processes, StoryVesting by Buckley Barlow 0 Comments

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I have an affinity for people who love to succeed. It's nearly impossible for me not to smile when I see someone beaming with pride over what they’ve accomplished, but who is simultaneously are hungry to learn more. I love to cheer people on who...

11 Jun The Ultimate Guide to Using Key Performance Indicators (KPIs) for Growth: Part 3 Marketing Dashboards

Posted at 14:54h in Automation, Data, Growth Marketing, Metrics & Analytics by Buckley Barlow 0 Comments

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Key performance indicators (KPIs) are one of the best ways to tell if things are movin’ and groovin’ in business. Lately, my KPIs have signaled some strong forward momentum, and because of that, I’ve adopted a bit of a take-on-the-world attitude. I hope you have...

06 Feb The Ultimate Guide to Using Key Performance Indicators (KPIs) for Growth: Part 2 Digging In

Posted at 22:30h in Data, Metrics & Analytics by Buckley Barlow 0 Comments

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Somewhere, someone right now is reading your content, whether it's on your website, in an email, or a social media post. And my guess is, that you're pretty darn good at content marketing if someone is actually reading and engaging with it. The question isn't whether...

01 Jun The Ultimate Guide to Using Key Performance Indicators (KPIs) for Growth: Part 1

Posted at 12:07h in Metrics & Analytics by Buckley Barlow 1 Comment

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On my Twitter page—at least at the time of this blog post—I have an image that shows the contrast between a candle and a light bulb. It's a simple representation of modern business, and I think the lesson is pretty obvious. The caption next to the candle...

18 Apr 15 Actionable IFTTT Recipes to Up Your Marketing Productivity Game

Posted at 19:19h in Automation, IFTTT Recipes, Marketing Automation by Buckley Barlow 0 Comments

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There's a lot of buzz around the proverbial marketing productivity water cooler about IFTTT recipes – a recipe, which, when turned on, can automate and manage huge swaths of our daily lives. Perhaps you've heard about it or even ignored it. Or, perhaps you're still...

21 Mar How to Build a Modern Marketing Team

Posted at 13:39h in Growth Marketing Team, Modern Marketing, Modern Marketing Team by Buckley Barlow 0 Comments

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It is often said that a modern marketing team should eat, sleep and breathe "growth." You know what? I couldn't agree more. There is no other way to put it if you want to either join a successful and modern "growth" team or build one....

09 Feb Organizational Design: It’s All About The Customer Experience (CX)

Posted at 03:04h in Organizational Design by Buckley Barlow 2 Comments

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We all know how we feel when we hear buzzwords like "organizational design" right? Tired. Worn out. Exhausted. But in fact, it's everything we shouldn't be feeling. We should be excited about the new ideas on the table, and eager to learn more. Not overwhelmed and nearly...

17 Nov Why Customer Experience (CX) Matters More Than Ever Before

Posted at 17:39h in Customer Experience by Buckley Barlow 2 Comments

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Want to know what an exceptional customer experience looks like? Look no further than Cappadocia. If you’ve never heard of Cappadocia, you’re not alone. It’s not listed on the travel deals sites. You can’t find a direct flight there from major world airports. You definitely...

19 Oct The Bow Tie Funnel: How Forward-Thinking Organizations Optimize for Growth

Posted at 09:23h in Bow Tie Funnel, Customer Retention, Optimization by Buckley Barlow 7 Comments

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If You're Not Considering Customer Retention Optimization, You're Blocking the Funnel You already know an enormous amount about the customer journey through the sales funnel. You’re probably already learning why you should and how to harness Big Data to hone in on every nuance of the...

22 Sep What, Why, How: The North Star Metric

Posted at 09:00h in Data, Metrics & Analytics by Buckley Barlow 5 Comments

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Recently, I was asked to consult with a private equity group (PEG) where they asked me to take an existing traditional business model and convert it to a forward-thinking SaaS-esque model. Early on in our discussions, I gave the team a presentation on what the new...

25 Aug Become Data-Driven: 9 Data-ish Resources for Product, Growth and Marketing Professionals

Posted at 23:47h in Data by Buckley Barlow 7 Comments

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I sometimes hear from smaller companies that the move to a data-driven organization is a scary one, in particular, when the rubber actually hits the road (i.e. when the fun of wrangling, analyzing and interpreting actually kicks in). As a leader, manager or as a...

31 Jul Content Curation 101: The Beginner’s Guide to Curating Content Like A Pro

Posted at 15:11h in Content Curation, Content Marketing by Buckley Barlow 12 Comments

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Quick, name your favorite websites, the ones you visit every day without fail. (I mean, of course, after you visit In The Know.) I almost always start my day by checking in on Twitter. I get my Twitter alerts from TweetDeck (as seen below), an...

23 Jun How Innovative Learning Paths Can Help Close The Skills Gap

Posted at 13:02h in Learning Path by Buckley Barlow 5 Comments

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A colleague drops a new acronym or a term you haven't heard before. Back in your office, you Google it and find pages and pages of information: blog posts, technical articles, videos, full-length courses, podcasts, books you can order online or buy locally. Information overload?...

09 Jun 9 Essential Online Collaboration Tools to Streamline Team Management

Posted at 07:37h in Online Collaboration Tools by Buckley Barlow 5 Comments

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Running a growing and sustainable business (and even a blog) is hardly a solo gig. Whether you’re managing a virtual team from your bedroom, working with a distributed team in offices around the globe, or working in an office with multiple teams and departments, team collaboration is...

11 May Simple Tips To Take Charge of Your Professional Development

Posted at 18:48h in Professional Development by Buckley Barlow 3 Comments

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In 1959, viewers of The Twilight Zone met Henry Bemis, a bank teller who loves to read but has trouble finding the time to indulge his passion between his responsibilities at work and his nagging wife at home. As fate and Rod Serling would have...

28 Mar What You Can Learn About Growth From SaaS Companies

Posted at 15:07h in Growth Marketing by Buckley Barlow 2 Comments

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Back when I was in college, I studied abroad for a semester in Neuchatel Switzerland. During that time, if you talked about "Saas", it was obvious to everyone living in Neuchatel that you were talking about the Saas Valley of Switzerland, pictured above. Views, that stopped you...

26 Jan 9 Free Marketing Tools for Competitive Marketing Analysis

Posted at 20:09h in Marketing Tools by Buckley Barlow 1 Comment

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Whether you are just starting to do some competitive marketing research for your new startup or looking for ways to get an edge over your competitors, doing a competitive marketing analysis is an essential part of growing a company. Competitor research isn't sneaky or unethical—it...

11 Nov 6 Tips to Prepare Your Business for the Next Recession

Posted at 02:12h in Business Strategy, Growth by Buckley Barlow 9 Comments

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Whether you're an entrepreneur, a business owner, an employee, or a consumer, you already understand basic economic theory: When people have less money, they spend less money. It starts with something small — at work, you realize that you need to streamline costs. Curb spending. Maybe not...

21 Oct 7 Guidelines Successful Companies Follow For Sustainable Growth

Posted at 11:09h in Business Strategy, Growth by Buckley Barlow 3 Comments

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You’ve put a lot of work into your business. You researched your market extensively, and you have excellent product/market fit. The feedback you get from your customers is stellar. By all accounts, your business is doing well. You should be thrilled… …but you’re stuck. Now, granted, you’re...

01 Oct How to Create A Growth Marketing Framework to Grow Your Business

Posted at 18:54h in Growth Marketing by Buckley Barlow 7 Comments

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If you've been following along with the blog, you've learned about the various puzzle pieces that go into creating a digital growth marketing machine. In this post, I want to help you take all of those individual pieces — all those modern marketing tools, strategies,...

13 Aug Do You Have a Modern Marketing Funnel to Drive Sales?

Posted at 18:47h in Buyer Experience, Marketing Strategy, Modern Marketing by Buckley Barlow 8 Comments

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In Part I of this series, I shared with you the critical question you must answer before you try to sell anything to anybody. In Part II, I showed you the three crucial “ingredients” you need in order to grow a successful business. And now, in the...

13 Aug Do You Have the 3 Most Crucial Ingredients for a Successful Business?

Posted at 10:45h in Growth Marketing Team, Marketing Platforms, Marketing Tools, Processes, Team by Buckley Barlow 4 Comments

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In my last post, I outlined the most important question you need to ask yourself before you try to sell anything to anyone. That answer to that question is at the heart of what I call StoryVesting, which I believe is the most effective way to...

27 Jul Do You Know the Most Important Question You Need to Answer Before You Try to Sell Anything?

Posted at 16:50h in Buyer Persona, Marketing Strategy, StoryVesting by Buckley Barlow 7 Comments

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I love the moment of epiphany. That moment when something clicks for you, and in that instant, it goes from a complex theoretical concept to something so clear and simple that it’s hard to remember when you didn’t know it in your bones. In my 20s,...

12 Jul Another Growth Marketing “Expert” With All the Answers?

Posted at 16:12h in Growth Marketing by Buckley Barlow 4 Comments

3 Likes

Launching a blog feels a little bit like starring in my own supernatural action thriller. The kind where the hero has to trust that as he steps out into the abyss, the path will appear beneath his feet, and he won’t plunge to his death. It’s...

05 Nov Best Podcasting Equipment (For the Beginner and the Pro) to Help You Rank Your Podcast

17 Jul The Requisite Depth of a Modern Customer Journey Map

25 Sep StoryVesting: A Modern Day Growth Framework

11 Jun The Ultimate Guide to Using Key Performance Indicators (KPIs) for Growth: Part 3 Marketing Dashboards

06 Feb The Ultimate Guide to Using Key Performance Indicators (KPIs) for Growth: Part 2 Digging In

01 Jun The Ultimate Guide to Using Key Performance Indicators (KPIs) for Growth: Part 1

18 Apr 15 Actionable IFTTT Recipes to Up Your Marketing Productivity Game

21 Mar How to Build a Modern Marketing Team

09 Feb Organizational Design: It’s All About The Customer Experience (CX)

17 Nov Why Customer Experience (CX) Matters More Than Ever Before

19 Oct The Bow Tie Funnel: How Forward-Thinking Organizations Optimize for Growth

22 Sep What, Why, How: The North Star Metric

25 Aug Become Data-Driven: 9 Data-ish Resources for Product, Growth and Marketing Professionals

31 Jul Content Curation 101: The Beginner’s Guide to Curating Content Like A Pro

23 Jun How Innovative Learning Paths Can Help Close The Skills Gap

09 Jun 9 Essential Online Collaboration Tools to Streamline Team Management

11 May Simple Tips To Take Charge of Your Professional Development

28 Mar What You Can Learn About Growth From SaaS Companies

26 Jan 9 Free Marketing Tools for Competitive Marketing Analysis

11 Nov 6 Tips to Prepare Your Business for the Next Recession

21 Oct 7 Guidelines Successful Companies Follow For Sustainable Growth

01 Oct How to Create A Growth Marketing Framework to Grow Your Business

13 Aug Do You Have a Modern Marketing Funnel to Drive Sales?

13 Aug Do You Have the 3 Most Crucial Ingredients for a Successful Business?

27 Jul Do You Know the Most Important Question You Need to Answer Before You Try to Sell Anything?

12 Jul Another Growth Marketing “Expert” With All the Answers?

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