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path to purchase analytics on a customer journey map

17 Jul The Requisite Depth of a Modern Customer Journey Map

Posted at 12:34h in Customer Experience, Employee Development, Marketing Tools, Metrics & Analytics, Modern Marketing Team, Processes, Professional Development, StoryVesting by Buckley Barlow 0 Comments

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Ever been a part of developing out a Customer Journey Map? If you have, you know that these assets tend to gather dust in a corner and fail to be leveraged by organizations. And if you ask me, that’s a huge missed opportunity. I recently published...

25 Sep StoryVesting: A Modern Day Growth Framework

Posted at 16:48h in Digital Marketing, Employee Development, Growth, Marketing Strategy, Organizational Design, Processes, StoryVesting by Buckley Barlow 0 Comments

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I have an affinity for people who love to succeed. It's nearly impossible for me not to smile when I see someone beaming with pride over what they’ve accomplished, but who is simultaneously are hungry to learn more. I love to cheer people on who...

13 Aug Do You Have the 3 Most Crucial Ingredients for a Successful Business?

Posted at 10:45h in Growth Marketing Team, Marketing Platforms, Marketing Tools, Processes, Team by Buckley Barlow 4 Comments

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In my last post, I outlined the most important question you need to ask yourself before you try to sell anything to anyone. That answer to that question is at the heart of what I call StoryVesting, which I believe is the most effective way to...

17 Jul The Requisite Depth of a Modern Customer Journey Map

25 Sep StoryVesting: A Modern Day Growth Framework

13 Aug Do You Have the 3 Most Crucial Ingredients for a Successful Business?

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