Key performance indicators (KPIs) are one of the best ways to tell if things are movin’ and groovin’ in business. Lately, my KPIs have signaled some strong forward momentum, and because of that, I’ve adopted a bit of a take-on-the-world attitude. I hope you have...
Somewhere, someone right now is reading your content, whether it's on your website, in an email, or a social media post. And my guess is, that you're pretty darn good at content marketing if someone is actually reading and engaging with it. The question isn't whether...
Recently, I was asked to consult with a private equity group (PEG) where they asked me to take an existing traditional business model and convert it to a forward-thinking SaaS-esque model. Early on in our discussions, I gave the team a presentation on what the new...
I sometimes hear from smaller companies that the move to a data-driven organization is a scary one, in particular, when the rubber actually hits the road (i.e. when the fun of wrangling, analyzing and interpreting actually kicks in). As a leader, manager or as a...