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SEO

SEO Insights to help you rank and get more sales

Last Updated: May 15, 2017

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Learning Path Summary and Commentary:

buckley-video-thumbThe Search Engine Optimization (SEO) Insights to Help You Rank & Get More Sales learning path helps you cut through the clutter and get you in the know on what works when it comes to driving sales from your SEO efforts. Learn from the best on how to build an SEO strategy that will help you rank, gain visibility and ultimately help you drive traffic to your websites.

Buckley Barlow

Buckley Barlow

Founder, In The Know. Growth Advisor, Investor


Videos

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How Google SEO Works -Authority Content

QC SEO Beginner Tips: Internal Anchor Text Linking

How Can Mobile SEO Help My Non Mobile or Local Business

Blog Posts

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The Beginner’s Guide to Online Marketing, Neil Patel

The Beginner’s Guide to Online Marketing, Neil Patel

Search engines are constantly monitoring your website for key user experience cues. As much as your website, marketing, products, and services need to support a strong user experience, you need to make sure that your strengths translate into a language that search engines can fully understand.

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We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO, Brian Dean

We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO, Brian Dean

We recently analyzed 1 million Google search results to answer the question:

Which factors correlate with first page search engine rankings?

We looked at content. We looked at backlinks. We even looked at site speed.

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The Beginner’s Guide to SEO, Moz

The Beginner’s Guide to SEO, Moz

New to SEO? Need to polish up your knowledge? The Beginner’s Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.

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Books & Ebooks

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SEO 2016, Adam Clarke

SEO 2016, Adam Clarke

No matter your background, SEO 2016 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers. First, let me tell you a little secret about SEO marketing…

SEO Fitness Workbook, 2016 Edition: The Seven Steps to Search Engine Optimization Success on Google

SEO Fitness Workbook, 2016 Edition: The Seven Steps to Search Engine Optimization Success on Google

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of “The Seven Steps to SEO Fitness” to explain to you how to ‘get SEO fit.’

Online Courses & Workshops

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Link Building Course by John Cooper

Link Building Course by John Cooper

It is, and always will be, a work in progress! For most, this course could be considered a finished product. To me, though, it’ll never be one. As new strategies are developed, as new tools enter the market, and as new link building opportunities sprout up, this course will continue to stay updated.

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How I Hit #1 on Google: The 2016 Complete SEO Course, Matt Jensen

How I Hit #1 on Google: The 2016 Complete SEO Course, Matt Jensen

In this course, you’ll learn to:

  • Improve conversions 100% by increasing the speed of your site
  • Make your site mobile-friendly (more people using smartphones than desktop)
  • Optimize every post/page on your site so that Google sees your content as high-quality, authoritative and informative
  • Increase the amount of time people spend on your site
  • Massively boost click-through rate with a rarely used technique
  • Build links from high SEO visibility sites
  • Put your links and site on the 1st page of Google every time
  • Lead your visitors from informational posts to purchase pages
  • Create 240+ backlinks for your local business today
  • Get your website mentioned on high-traffic news domains (CNN, NY Times)
  • Go viral with two amazing plugins and one proven strategy

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Click Minded Search Engine Optmization Training

Click Minded Search Engine Optmization Training

Stop agonizing over teaching yourself SEO, and learn it the easy way.

No complex material to study or memorize, and no “secrets” that only the professionals can use for you; this course is designed to make SEO approachable and simple to use.

During this course, we’ll show you how to make your page crawlable, and how to set it up so that the search engines find exactly what they are looking for to give your site the high rank that will translate into the traffic you’re looking for.

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DIY Self-Guided Site Audit Template, Annie Cushing

DIY Self-Guided Site Audit Template, Annie Cushing

Annie Cushing has single handedly created the documents that every Internet marketing consultant craves. If you’re an in-house marketing professional, at an agency, or working solo, this audit document is so comprehensive that you will have your developers tasked with prioritized projects for years to come!

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In-Person Workshops and Conferences

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Growth Marketing Conference

Growth Marketing Conference

Learn no-nonsense, battle-tested growth marketing strategies and tactics from thought leaders who’ve actually worked in the trenches of big brands like Facebook, LinkedIn, Instagram, Pinterest, & Eventbrite.

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Velocity 2016

Velocity 2016

Most companies with outward-facing dynamic websites face the same challenges: pages must load quickly, infrastructure must scale efficiently, and sites and services must be reliable, without burning out the team or breaking the budget. Velocity is the best place on the planet for web ops and performance professionals like you to learn from your peers, exchange ideas with experts, and share best practices and lessons learned.

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Supplemental Material

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Infographics

Who to Follow

Tools & Platforms

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CONVERTKIT

CONVERTKIT

I have used a handful, okay, maybe two handfuls of email marketing and automation tools over my career and bar none, ConvertKit is by far the easiest and most intuitive email marketing and automation platform on the market. I recently switched to ConvertKit and I have been delighted at every turn–and I think you will be too! I’m a big proponent of segmenting your users based on interests and this platform makes a difficult process darn right easy.

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SNIP.LY

SNIP.LY

If you thought that this was only a content curation tool made for social media, you’d be way wrong. This tool helps you share other people’s content and then use a Call-To-Action to bring them back to you. One of my favorite pull marketing tools. Listen here to learn more from the Founder!

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HOTJAR

HOTJAR

From heatmaps to user polling, this tool is the Swiss army knife of marketing tools. The code is easy to install and they have a nice freemium version to get you started.

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LEAD PAGES

LEAD PAGES

You need a landing page or an opt-in box? You need LeadPages. Reasonably priced, crazy easy to use, and so much added value. Fantastic reporting capabilities, all the data you could possibly want. I could go on, but you really should have clicked over by now. Every minute you’re not a LeadPages member, I really feel like you’re losing opportunities to gain users.

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BLUEHOST

BLUEHOST

Bluehost offers feature-rich affordable web hosting with 1-click WordPress integration. It’s ideal for first-time site builders, in part because it offers amazing customer service and tools that make it simple for first-time users to quickly understand how to do things. I use it myself – and I’m a happy customer. Their customer support is AWESOME!

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GOOGLE ANALYTICS

GOOGLE ANALYTICS

Web analytics service that tracks and reports website traffic. Totally free, and you have to use it, because Google made it, and it’s incredibly useful and all your competitors are using it.

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TILDENTASKS

TILDENTASKS

We define a task as something that takes up to 1 hour to complete. If it’s a few little tasks, we’ll add them together to get you as close to an hour as possible. Need something that takes longer? No problem, we’ll break it up into multiple smaller tasks for you and work on it until complete.

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