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Business Growth Foundations

Growth Marketing 101

Last Updated: May 15, 2017

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Learning Path Summary and Commentary:

buckley-video-thumbThe Growth Marketing learning path helps you gain the basic and intermediate understanding of how to build a Growth Marketing framework to grow and scale your business.

Buckley Barlow

Buckley Barlow

Founder, In The Know. Growth Advisor, Investor


Videos

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James Currier on Unlearning What You Have Learned

What Growth Really Means & How to Get It

Growth is Good, but Retention is 4+Ever

Do You Speak Growth? Examining the Language Behind What Users Want

How to Leverage Product to Discover New Growth

San Francisco Agile Marketing Meetup

Blog Posts

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The First Step To Building A Growth Machine, Brian Balfour

The First Step To Building A Growth Machine, Brian Balfour

When I meet new companies to advise them on growth, the number one question I get is “What tactic should I use to grow my business?” At first I would try to give an answer. But it never felt right. After all, I just met this person and knew next to nothing about their business or customers. Even more important though I started to realize that the question typically stemmed from the search for a secret, hack, or tip about a growth tactic that was going to unlock all of their growth problems.

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How To Create a Growth Marketing Framework to Scale, Buckley Barlow

How To Create a Growth Marketing Framework to Scale, Buckley Barlow

If you’ve been following along with the blog, you’ve learned about the various puzzle pieces that go into creating a digital growth marketing machine. In this post, I want to help you take all of those individual pieces — all those modern marketing tools, strategies, and tactics — and distill them down into a single growth framework to grow your business systematically, efficiently, and powerfully.

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Introduction to the Sales & Marketing Machine, David Skok

Introduction to the Sales & Marketing Machine, David Skok

Building a Sales and Marketing Machine is a structured methodology for designing and reviewing your customer acquisition process. It stresses the idea that the only right way to build a sales and marketing process is to design it around your customers (customer-centric). Although this is obvious, it turns out to be radically different to the way most companies have designed their processes, which is based on what they want to happen (i.e.company-centric).

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Books & Ebooks

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The Growth Code: The Key to Unlocking Sustainable Growth in any Modern Business

The Growth Code: The Key to Unlocking Sustainable Growth in any Modern Business

The Growth Code was written for forward-thinking, growth-oriented organizations and teams that are committed to building, growing, and improving the digital leaders of tomorrow. It’s a handbook for anyone who wants relevant knowledge and training along with actionable ideas that can be quickly implemented to create a long-term, sustainable impact on growth in a company.

Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action

Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

Audible:

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Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers.

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Scaling Up: How a Few Companies Make It…and Why the Rest Don’t.

Scaling Up: How a Few Companies Make It…and Why the Rest Don’t.

In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business. This book is written so everyone — from frontline employees to senior executives — can get aligned in contributing to the growth of a firm.

Audible:

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Online Courses & Workshops

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Digital Marketing to Grow Your Business, Travis Matheny

Digital Marketing to Grow Your Business, Travis Matheny

Today your business success is largely dependent on your online presence. In fact, 86% of consumers will use the information they find online to help them decide what to purchase and who to purchase it from.

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Growth Hacking Introduction, Gagn Biyani, Erin Turner

Growth Hacking Introduction, Gagn Biyani, Erin Turner

This course was put together by Gagan Biyani, a co-founder of Udemy, and Erin Turner, who co-founded the Growth Hackers Conference. This course features a stellar lineup of speakers who provide the perfect introduction to Growth Hacking.

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An Entire MBA in 1 Course: Award Winning Business School Prof, Chris Haroun

An Entire MBA in 1 Course: Award Winning Business School Prof, Chris Haroun

Are you ready to take your career to the next level? In this course, you will learn everything you need to know about business….from starting a company to taking it public. This course covers all of the important topics you will learn from getting an MBA from a top school + real life practical business concepts that will help make you more successful!

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In-Person Workshops and Conferences

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Growth Marketing Conference

Growth Marketing Conference

Learn no-nonsense, battle-tested growth marketing strategies and tactics from thought leaders who’ve actually worked in the trenches of big brands like Facebook, LinkedIn, Instagram, Pinterest, & Eventbrite.

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Velocity 2016

Velocity 2016

Most companies with outward-facing dynamic websites face the same challenges: pages must load quickly, infrastructure must scale efficiently, and sites and services must be reliable, without burning out the team or breaking the budget. Velocity is the best place on the planet for web ops and performance professionals like you to learn from your peers, exchange ideas with experts, and share best practices and lessons learned.

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Supplemental Material

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Infographics

Who to Follow

Tools & Platforms

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CONVERTKIT

CONVERTKIT

I have used a handful, okay, maybe two handfuls of email marketing and automation tools over my career and bar none, ConvertKit is by far the easiest and most intuitive email marketing and automation platform on the market. I recently switched to ConvertKit and I have been delighted at every turn–and I think you will be too! I’m a big proponent of segmenting your users based on interests and this platform makes a difficult process darn right easy.

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SNIP.LY

SNIP.LY

If you thought that this was only a content curation tool made for social media, you’d be way wrong. This tool helps you share other people’s content and then use a Call-To-Action to bring them back to you. One of my favorite pull marketing tools. Listen here to learn more from the Founder!

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HOTJAR

HOTJAR

From heatmaps to user polling, this tool is the Swiss army knife of marketing tools. The code is easy to install and they have a nice freemium version to get you started.

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LEAD PAGES

LEAD PAGES

You need a landing page or an opt-in box? You need LeadPages. Reasonably priced, crazy easy to use, and so much added value. Fantastic reporting capabilities, all the data you could possibly want. I could go on, but you really should have clicked over by now. Every minute you’re not a LeadPages member, I really feel like you’re losing opportunities to gain users.

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CLOUDWAYS

CLOUDWAYS

You want performance—and we deliver it! Improve your page load time by 100%. The specially designed ThunderStack—a potent combination of web server and cache technologies—gives you exceptional quality fast cloud hosting.

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GOOGLE ANALYTICS

GOOGLE ANALYTICS

Web analytics service that tracks and reports website traffic. Totally free, and you have to use it, because Google made it, and it’s incredibly useful and all your competitors are using it.

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Slack

Slack

Connect all the tools you use to Slack and avoid all that constant switching between apps. Set up your integration so that you get all your notifications directly within Slack—from support requests, code check-ins, and error logs to sales leads—all of them searchable in one central archive.

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