Lead Generation

Building a Lead Generation Machine

Last Updated: February 3, 2017

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Learning Path Summary and Commentary:

buckley-video-thumbThe Building a Lead Generation Machine learning path is designed to get youin the know on the modern online approaches and “hacks” to help you drive more sales and more profit. Lead generation is intrinsically tied to other learning paths, like Content Marketing and Search Engine Optimization, but understanding the interweaving overlap is critical if you want an integrated marketing strategy that drives growth.

Buckley Barlow

Buckley Barlow

Founder, In The Know. Growth Advisor, Investor


Videos

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Lead Generation Primer, Brian Massey

Video Lead Generation, Jon Spenceley

How To Deliver a Free Report or White Paper After Opt-In

Blog Posts

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Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way, Anum Hussain

Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way, Anum Hussain

Let’s start with the basics. A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form.

In other words, instead of getting a random cold call from someone who purchased your contact information, you’d hear from a business or organization you’ve already opened communication with.

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32 Clever Lead Generation Ideas For Your Next Marketing Campaign, Josh Haynam

32 Clever Lead Generation Ideas For Your Next Marketing Campaign, Josh Haynam

As marketers, we spend absurd amounts of time and resources creating content and planning campaigns. For many of us, the end goal is to generate new leads that will eventually become paying customers.

We know that a steady stream of leads is an essential component of keeping a business afloat – but coming up with original and effective ways to attract and convert qualified leads is easier said than done.

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Lead Generation Hacks: 6 Strategies That Will Grow Your Leads by 113%, Neil Patel

Lead Generation Hacks: 6 Strategies That Will Grow Your Leads by 113%, Neil Patel

Without leads, your business will most assuredly fail.
Leads are the qualified prospects who can become customers and ambassadors of your brand, if you play your part right. Sure, a firm may have several important goals, but 66% of organizational goals focus on lead generation.

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Books & Ebooks

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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers.

Audible:

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Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com

Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com

Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth… without cold calling or a boiler room approach.

Audible:

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The Automatic Customer: Creating a Subscription Business in Any Industry

The Automatic Customer: Creating a Subscription Business in Any Industry

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers.

Audible:

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Online Courses & Workshops

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The Webinar Marketing Funnel System, Leadpages

The Webinar Marketing Funnel System, Leadpages

Ramp Up Your Marketing Over The Next 30 Days With This Complete Webinar Marketing Plan (A $297 Value, FREE)

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Small Business Lead Generation, Scott Britton

Small Business Lead Generation, Scott Britton

Landing new clients to grow your business doesn’t have to be nightmare…

There’s a better way than cold calling and going to networking events that rarely yield meaningful results…yet for some reason people keep approaching growing their business this way!?

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In-Person Workshops and Conferences

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Growth Marketing Conference

Growth Marketing Conference

Learn no-nonsense, battle-tested growth marketing strategies and tactics from thought leaders who’ve actually worked in the trenches of big brands like Facebook, LinkedIn, Instagram, Pinterest, & Eventbrite.

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Velocity 2016

Velocity 2016

Most companies with outward-facing dynamic websites face the same challenges: pages must load quickly, infrastructure must scale efficiently, and sites and services must be reliable, without burning out the team or breaking the budget. Velocity is the best place on the planet for web ops and performance professionals like you to learn from your peers, exchange ideas with experts, and share best practices and lessons learned.

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Supplemental Material

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Infographics

Tools & Platforms

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CONVERTKIT

CONVERTKIT

I have used a handful, okay, maybe two handfuls of email marketing and automation tools over my career and bar none, ConvertKit is by far the easiest and most intuitive email marketing and automation platform on the market. I recently switched to ConvertKit and I have been delighted at every turn–and I think you will be too! I’m a big proponent of segmenting your users based on interests and this platform makes a difficult process darn right easy.

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SNIP.LY

SNIP.LY

If you thought that this was only a content curation tool made for social media, you’d be way wrong. This tool helps you share other people’s content and then use a Call-To-Action to bring them back to you. One of my favorite pull marketing tools. Listen here to learn more from the Founder!

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HOTJAR

HOTJAR

From heatmaps to user polling, this tool is the Swiss army knife of marketing tools. The code is easy to install and they have a nice freemium version to get you started.

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LEAD PAGES

LEAD PAGES

You need a landing page or an opt-in box? You need LeadPages. Reasonably priced, crazy easy to use, and so much added value. Fantastic reporting capabilities, all the data you could possibly want. I could go on, but you really should have clicked over by now. Every minute you’re not a LeadPages member, I really feel like you’re losing opportunities to gain users.

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BLUEHOST

BLUEHOST

Bluehost offers feature-rich affordable web hosting with 1-click WordPress integration. It’s ideal for first-time site builders, in part because it offers amazing customer service and tools that make it simple for first-time users to quickly understand how to do things. I use it myself – and I’m a happy customer. Their customer support is AWESOME!

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GOOGLE ANALYTICS

GOOGLE ANALYTICS

Web analytics service that tracks and reports website traffic. Totally free, and you have to use it, because Google made it, and it’s incredibly useful and all your competitors are using it.

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