Share Subscribe
Share or Subscribe

Email Marketing

Email Marketing Strategies & Tactics to Fuel Growth

Last Updated: May 15, 2017

Click on any Category:

Learning Path Summary and Commentary:

buckley-video-thumbThe Email Marketing Strategies and Tactics to Fuel Growth learning path is designed to get you in the know on how to create and implement modern email marketing strategies and tactics that can drive growth in your business.

Buckley Barlow

Buckley Barlow

Founder, In The Know. Growth Advisor, Investor


Videos

Back to Top

5 Steps to Start Email Marketing

Top 10 Email Marketing Mistakes 2016

Facebook Marketing & Email Marketing w/ Jay Baer

Blog Posts

Back to Top
Email Marketing Strategies You Can Borrow From Billion-Dollar E-Commerce Giants, Joshua Lee

Email Marketing Strategies You Can Borrow From Billion-Dollar E-Commerce Giants, Joshua Lee

If you’re reading this, you probably aspire to be (or be part of) a billion-dollar company. What if email could be a foundational tool, fueling your rise to $1 billion and beyond?

Read On
Past the Pop-Up: 10 Email Marketing Tactics You’ve Never Tried, Danny Schreiber

Past the Pop-Up: 10 Email Marketing Tactics You’ve Never Tried, Danny Schreiber

Search Google for “email marketing tactics” and you get pages and pages of posts showing how to use pop-ups, sidebar sign-up forms and giveaways to grow your email list. This is not one of those posts.

Read On
12 of the Best Email Marketing Examples You’ve Ever Seen (And Why They’re Great), Lindsay Kolowich

12 of the Best Email Marketing Examples You’ve Ever Seen (And Why They’re Great), Lindsay Kolowich

At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college — we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.

Read On

Books & Ebooks

Back to Top
Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales with Email Marketing

Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales with Email Marketing

Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.

Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success

Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success

Email marketing offers unparalleled reach, acceptance, and effectiveness. It’s also a well-established channel with well-defined behaviors and norms. Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand.

Online Courses & Workshops

Back to Top
Email Marketing: Get Your First 1000 Email Subscribers Now, Phil Ebiner

Email Marketing: Get Your First 1000 Email Subscribers Now, Phil Ebiner

Get Your First 1000 Subscribers: Email List-Building Formula will teach you how to turn website traffic into desirable email subscribers that you can market your products and services to.

Regardless of what your level of experience is with web design and marketing, this in-depth course is designed to provide you with everything you need to get started.

Read On
Email Marketing Made Easy: How to Build an Email List Fast, Tom Corson-Knowles

Email Marketing Made Easy: How to Build an Email List Fast, Tom Corson-Knowles

Whether you’re a complete newbie to email marketing or you’ve been marketing for years, this course will help you get your email marketing systems set up properly.

Read On

In-Person Workshops and Conferences

Back to Top
Growth Marketing Conference

Growth Marketing Conference

Learn no-nonsense, battle-tested growth marketing strategies and tactics from thought leaders who’ve actually worked in the trenches of big brands like Facebook, LinkedIn, Instagram, Pinterest, & Eventbrite.

Read On
Velocity 2016

Velocity 2016

Most companies with outward-facing dynamic websites face the same challenges: pages must load quickly, infrastructure must scale efficiently, and sites and services must be reliable, without burning out the team or breaking the budget. Velocity is the best place on the planet for web ops and performance professionals like you to learn from your peers, exchange ideas with experts, and share best practices and lessons learned.

Read On

Supplemental Material

Back to Top

Infographics

Who to Follow

Tools & Platforms

Back to Top
CONVERTKIT

CONVERTKIT

I have used a handful, okay, maybe two handfuls of email marketing and automation tools over my career and bar none, ConvertKit is by far the easiest and most intuitive email marketing and automation platform on the market. I recently switched to ConvertKit and I have been delighted at every turn–and I think you will be too! I’m a big proponent of segmenting your users based on interests and this platform makes a difficult process darn right easy.

Learn More
SNIP.LY

SNIP.LY

If you thought that this was only a content curation tool made for social media, you’d be way wrong. This tool helps you share other people’s content and then use a Call-To-Action to bring them back to you. One of my favorite pull marketing tools. Listen here to learn more from the Founder!

Learn More
HOTJAR

HOTJAR

From heatmaps to user polling, this tool is the Swiss army knife of marketing tools. The code is easy to install and they have a nice freemium version to get you started.

Learn More
LEAD PAGES

LEAD PAGES

You need a landing page or an opt-in box? You need LeadPages. Reasonably priced, crazy easy to use, and so much added value. Fantastic reporting capabilities, all the data you could possibly want. I could go on, but you really should have clicked over by now. Every minute you’re not a LeadPages member, I really feel like you’re losing opportunities to gain users.

Learn More
BLUEHOST

BLUEHOST

Bluehost offers feature-rich affordable web hosting with 1-click WordPress integration. It’s ideal for first-time site builders, in part because it offers amazing customer service and tools that make it simple for first-time users to quickly understand how to do things. I use it myself – and I’m a happy customer. Their customer support is AWESOME!

Learn More
GOOGLE ANALYTICS

GOOGLE ANALYTICS

Web analytics service that tracks and reports website traffic. Totally free, and you have to use it, because Google made it, and it’s incredibly useful and all your competitors are using it.

Learn More

Related Learning Paths

Business Growth Foundations

Growth Marketing 101

Buckley Barlow

Buckley Barlow

Founder, In The Know. Growth Advisor, Investor

Start Learning

Content Marketing

Build a Content Marketing Machine

Nicole Kroese

Nicole Kroese

Digital Marketer, VP of Marketing Acquisition

Buckley Barlow

Buckley Barlow

Founder, In The Know. Growth Advisor, Investor

Start Learning

Conversion Optimization

How To Use Conversion Optimization To Drive Incremental Growth

Buckley Barlow

Buckley Barlow

Founder, In The Know. Growth Advisor, Investor

Start Learning

Learning Path Categories

Business
Product & Design
Technology
Sales & Marketing
Data
Industries