Buckley Barlow
Founder, In The Know. Growth Advisor, Investor
Learning Path Summary and Commentary:
The Email Marketing Strategies and Tactics to Fuel Growth learning path is designed to get you in the know on how to create and implement modern email marketing strategies and tactics that can drive growth in your business.
Buckley Barlow
Founder, In The Know. Growth Advisor, Investor
Videos
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5 Steps to Start Email Marketing
Top 10 Email Marketing Mistakes 2016
Facebook Marketing & Email Marketing w/ Jay Baer
Blog Posts
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Email Marketing Strategies You Can Borrow From Billion-Dollar E-Commerce Giants, Joshua Lee
If you’re reading this, you probably aspire to be (or be part of) a billion-dollar company. What if email could be a foundational tool, fueling your rise to $1 billion and beyond?
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Past the Pop-Up: 10 Email Marketing Tactics You’ve Never Tried, Danny Schreiber
Search Google for “email marketing tactics” and you get pages and pages of posts showing how to use pop-ups, sidebar sign-up forms and giveaways to grow your email list. This is not one of those posts.
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12 of the Best Email Marketing Examples You’ve Ever Seen (And Why They’re Great), Lindsay Kolowich
At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college — we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.
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Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales with Email Marketing
Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.
Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success
Email marketing offers unparalleled reach, acceptance, and effectiveness. It’s also a well-established channel with well-defined behaviors and norms. Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand.
Online Courses & Workshops
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Email Marketing: Get Your First 1000 Email Subscribers Now, Phil Ebiner
Get Your First 1000 Subscribers: Email List-Building Formula will teach you how to turn website traffic into desirable email subscribers that you can market your products and services to.
Regardless of what your level of experience is with web design and marketing, this in-depth course is designed to provide you with everything you need to get started.
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Email Marketing Made Easy: How to Build an Email List Fast, Tom Corson-Knowles
Whether you’re a complete newbie to email marketing or you’ve been marketing for years, this course will help you get your email marketing systems set up properly.
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Growth Marketing Conference
Learn no-nonsense, battle-tested growth marketing strategies and tactics from thought leaders who’ve actually worked in the trenches of big brands like Facebook, LinkedIn, Instagram, Pinterest, & Eventbrite.
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Velocity 2016
Most companies with outward-facing dynamic websites face the same challenges: pages must load quickly, infrastructure must scale efficiently, and sites and services must be reliable, without burning out the team or breaking the budget. Velocity is the best place on the planet for web ops and performance professionals like you to learn from your peers, exchange ideas with experts, and share best practices and lessons learned.
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Infographics
Who to Follow
Tools & Platforms
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CONVERTKIT
I have used a handful, okay, maybe two handfuls of email marketing and automation tools over my career and bar none, ConvertKit is by far the easiest and most intuitive email marketing and automation platform on the market. I recently switched to ConvertKit and I have been delighted at every turn–and I think you will be too! I’m a big proponent of segmenting your users based on interests and this platform makes a difficult process darn right easy.
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SNIP.LY
If you thought that this was only a content curation tool made for social media, you’d be way wrong. This tool helps you share other people’s content and then use a Call-To-Action to bring them back to you. One of my favorite pull marketing tools. Listen here to learn more from the Founder!
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HOTJAR
From heatmaps to user polling, this tool is the Swiss army knife of marketing tools. The code is easy to install and they have a nice freemium version to get you started.
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LEAD PAGES
You need a landing page or an opt-in box? You need LeadPages. Reasonably priced, crazy easy to use, and so much added value. Fantastic reporting capabilities, all the data you could possibly want. I could go on, but you really should have clicked over by now. Every minute you’re not a LeadPages member, I really feel like you’re losing opportunities to gain users.
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BLUEHOST
Bluehost offers feature-rich affordable web hosting with 1-click WordPress integration. It’s ideal for first-time site builders, in part because it offers amazing customer service and tools that make it simple for first-time users to quickly understand how to do things. I use it myself – and I’m a happy customer. Their customer support is AWESOME!
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GOOGLE ANALYTICS
Web analytics service that tracks and reports website traffic. Totally free, and you have to use it, because Google made it, and it’s incredibly useful and all your competitors are using it.
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