Data Science

How To Use Data Driven Marketing (DDM) To Drive Growth

Last Updated: February 3, 2017

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Learning Path Summary and Commentary:

buckley-video-thumbThe How to Use Data Driven Marketing (DDM) to Drive Growth learning path is designed to help you get skilled up on the basics of Data Driven Marketing, how to use analytics, and what metrics to measure to help you drive growth. From Google analytics to metrics that are critical to growth, you’ll find exceptional resources to help you get in the know.

Buckley Barlow

Buckley Barlow

Founder, In The Know. Growth Advisor, Investor


Videos

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The Holy Grail of Traction – Brian Balfour

Growth Hacking: Data & Product Driven Marketing with David Arnoux

Google Analytics Tricks for Conversion Rate Optimization

Using Data To Inform Real Time App Marketing

Facebook Insights 2016 Tutorial – Analyze Your FB Stats For Optimal FB Marketing

Quickfire-Metrics, Analytics and Marketing

Blog Posts

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The Definitive Guide to Marketing Metrics & Analtyics, Marketo

The Definitive Guide to Marketing Metrics & Analtyics, Marketo

44% of qualified marketers have no idea. If you fit into this 44%, you will experience difficulty protecting your budget. In fact, you’ll likely find yourself asking the question the other way around:

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The Content Marketing Expert Guide to Analytics & Metrics, Larry Kim

The Content Marketing Expert Guide to Analytics & Metrics, Larry Kim

As marketers continue to get more comfortable with content marketing strategy and tactics, one question still plagues the industry: what’s the best way to measure the effectiveness of your content?

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The Future of Data-Driven Marketing, Kevin Lindsay

The Future of Data-Driven Marketing, Kevin Lindsay

A few weeks ago at Adobe Symposium in San Francisco, my colleague and friend, marketing analytics expert Jeff Allen, gave a great talk on the future of data-driven marketing (DDM). In addition to sharing some exciting news regarding the fall release of Adobe Analytics, Jeff shared his thoughts on the evolving role of analytics in marketing, including the predictive power of the insights they produce. But what struck me most during the talk was that what he was really saying is DDM is a continuum.

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Books & Ebooks

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Mark Jeffery, Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Mark Jeffery, Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what’s working and what’s wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing.

Audible:

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Eric Siegel: Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Eric Siegel: Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques.

Audible:

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Daniel Waisberg: Google Analytics Integrations

Daniel Waisberg: Google Analytics Integrations

How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization.

Online Courses & Workshops

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Analytics Dashboard Course, Annie Cushing

Analytics Dashboard Course, Annie Cushing

I hate geek speak and assume no prior knowledge of Google Analytics or Excel. I don’t want you to be impressed with MY knowledge; I want to build YOURS.

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Web Analytics Training Course, Avinash Kaushik

Web Analytics Training Course, Avinash Kaushik

Web analytics has become a quintessential skill for every digital marketer. Web analytics is used to extract insights from enormous amounts of web data and helps in achieving business goals.

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In-Person Workshops and Conferences

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Growth Marketing Conference

Growth Marketing Conference

Learn no-nonsense, battle-tested growth marketing strategies and tactics from thought leaders who’ve actually worked in the trenches of big brands like Facebook, LinkedIn, Instagram, Pinterest, & Eventbrite.

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Velocity 2016

Velocity 2016

Most companies with outward-facing dynamic websites face the same challenges: pages must load quickly, infrastructure must scale efficiently, and sites and services must be reliable, without burning out the team or breaking the budget. Velocity is the best place on the planet for web ops and performance professionals like you to learn from your peers, exchange ideas with experts, and share best practices and lessons learned.

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Supplemental Material

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Infographics

Tools & Platforms

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CONVERTKIT

CONVERTKIT

I have used a handful, okay, maybe two handfuls of email marketing and automation tools over my career and bar none, ConvertKit is by far the easiest and most intuitive email marketing and automation platform on the market. I recently switched to ConvertKit and I have been delighted at every turn–and I think you will be too! I’m a big proponent of segmenting your users based on interests and this platform makes a difficult process darn right easy.

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SNIP.LY

SNIP.LY

If you thought that this was only a content curation tool made for social media, you’d be way wrong. This tool helps you share other people’s content and then use a Call-To-Action to bring them back to you. One of my favorite pull marketing tools. Listen here to learn more from the Founder!

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HOTJAR

HOTJAR

From heatmaps to user polling, this tool is the Swiss army knife of marketing tools. The code is easy to install and they have a nice freemium version to get you started.

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LEAD PAGES

LEAD PAGES

You need a landing page or an opt-in box? You need LeadPages. Reasonably priced, crazy easy to use, and so much added value. Fantastic reporting capabilities, all the data you could possibly want. I could go on, but you really should have clicked over by now. Every minute you’re not a LeadPages member, I really feel like you’re losing opportunities to gain users.

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BLUEHOST

BLUEHOST

Bluehost offers feature-rich affordable web hosting with 1-click WordPress integration. It’s ideal for first-time site builders, in part because it offers amazing customer service and tools that make it simple for first-time users to quickly understand how to do things. I use it myself – and I’m a happy customer. Their customer support is AWESOME!

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GOOGLE ANALYTICS

GOOGLE ANALYTICS

Web analytics service that tracks and reports website traffic. Totally free, and you have to use it, because Google made it, and it’s incredibly useful and all your competitors are using it.

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Learning Path Categories

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Product & Design
Technology
Sales & Marketing
Data
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