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Social Media Marketing

How To Use Social Media To Drive Revenues

Last Updated: May 15, 2017

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Learning Path Summary and Commentary:

buckley-video-thumbThe How to Use Social Media to Drive Revenues learning path is designed to get you in the know on effective social media marketing strategies and tactics to drive growth in your business.

Buckley Barlow

Buckley Barlow

Founder, In The Know. Growth Advisor, Investor


Videos

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Social Media Marketing: Jab, Jab, Jab, Right Hook Animated Book Review

Brian Moran on the 7 Step Facebook Income Formula

The Future of Social Media Marketing w/ Gary Vaynerchuk

Blog Posts

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Social Media Marketing Made Simple: A Step-By-Step Guide, Neil Patel

Social Media Marketing Made Simple: A Step-By-Step Guide, Neil Patel

Social media is the fastest growing trend in the history of the world.
This sector has grown faster than the internet itself.
Within the first 10 years of being publicly available, the internet managed to gather roughly 1 billion users.

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30 Effective Social Media Tactics Worth Testing for Yourself, Barry Feldman

30 Effective Social Media Tactics Worth Testing for Yourself, Barry Feldman

You never know for sure which social media tactics are going to deliver for you.

Even the task of defining “effective” is a challenge. Your definition of success may differ from, well, anyone’s. Social media evolves at the speed of screen flicker. There simply are no steadfast rules.

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6 Steps to Nurturing the Sales Funnel with Social Media, Jeff Bullas

6 Steps to Nurturing the Sales Funnel with Social Media, Jeff Bullas

For about as long as goods have been sold, businesses have tried to engage customers through various levels of interest in what has long been referred to as the “Purchase Funnel.”

Customers are lead from awareness to sale by way of incremental exposure to a brand or product. While these same principles still apply today, social media has shaken up the paradigm by shortening the gap between people and information, meaning that the funnel has changed and offers a new way to pull in customers and to build off brand loyalty to turn them into your public spokespeople.

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Books & Ebooks

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The Art of Social Media: Power Tips for Power Users

The Art of Social Media: Power Tips for Power Users

By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.

Social Media: Dominating Strategies for Social Media Marketing with Twitter, Facebook, Youtube, LinkedIn and Instagram

Social Media: Dominating Strategies for Social Media Marketing with Twitter, Facebook, Youtube, LinkedIn and Instagram

Have you ever wondered if there was an exact blueprint on how to dominate social media marketing? Do you want to grow your followers and your brand? Are you looking to increase your online presence?

Audible:

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Online Courses & Workshops

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Social Media Marketing 2016, SO ME Academy

Social Media Marketing 2016, SO ME Academy

THE MOST COMPREHENSIVE SOCIAL MEDIA COURSE ON UDEMY – Fully updated during May 2015 and again October 2015.

Ready to take your business viral? Harness the power of social media with our extensive social media course. Everything from Twitter and Facebook to blogging, social media automation, G+ and content marketing.

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The Complete Facebook Ads and Facebook Marketing Course 2016, Jerry Banfield, Joseph Delgadillo, Michel Gerard

The Complete Facebook Ads and Facebook Marketing Course 2016, Jerry Banfield, Joseph Delgadillo, Michel Gerard

If you want to be successful with Facebook ads and Facebook marketing, you might love this Udemy course! You get principles and strategies that will work for you based on my experience building my Facebook page to more than 1.7 million likes and finding hundreds of clients for free using Facebook pages. Take this course today to join 29,000 people+ just like you hoping to get the best results on Facebook!

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In-Person Workshops and Conferences

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Growth Marketing Conference

Growth Marketing Conference

Learn no-nonsense, battle-tested growth marketing strategies and tactics from thought leaders who’ve actually worked in the trenches of big brands like Facebook, LinkedIn, Instagram, Pinterest, & Eventbrite.

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Velocity 2016

Velocity 2016

Most companies with outward-facing dynamic websites face the same challenges: pages must load quickly, infrastructure must scale efficiently, and sites and services must be reliable, without burning out the team or breaking the budget. Velocity is the best place on the planet for web ops and performance professionals like you to learn from your peers, exchange ideas with experts, and share best practices and lessons learned.

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Supplemental Material

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Infographics

Who to Follow

Tools & Platforms

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CONVERTKIT

CONVERTKIT

I have used a handful, okay, maybe two handfuls of email marketing and automation tools over my career and bar none, ConvertKit is by far the easiest and most intuitive email marketing and automation platform on the market. I recently switched to ConvertKit and I have been delighted at every turn–and I think you will be too! I’m a big proponent of segmenting your users based on interests and this platform makes a difficult process darn right easy.

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SNIP.LY

SNIP.LY

If you thought that this was only a content curation tool made for social media, you’d be way wrong. This tool helps you share other people’s content and then use a Call-To-Action to bring them back to you. One of my favorite pull marketing tools. Listen here to learn more from the Founder!

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HOTJAR

HOTJAR

From heatmaps to user polling, this tool is the Swiss army knife of marketing tools. The code is easy to install and they have a nice freemium version to get you started.

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LEAD PAGES

LEAD PAGES

You need a landing page or an opt-in box? You need LeadPages. Reasonably priced, crazy easy to use, and so much added value. Fantastic reporting capabilities, all the data you could possibly want. I could go on, but you really should have clicked over by now. Every minute you’re not a LeadPages member, I really feel like you’re losing opportunities to gain users.

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BLUEHOST

BLUEHOST

Bluehost offers feature-rich affordable web hosting with 1-click WordPress integration. It’s ideal for first-time site builders, in part because it offers amazing customer service and tools that make it simple for first-time users to quickly understand how to do things. I use it myself – and I’m a happy customer. Their customer support is AWESOME!

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GOOGLE ANALYTICS

GOOGLE ANALYTICS

Web analytics service that tracks and reports website traffic. Totally free, and you have to use it, because Google made it, and it’s incredibly useful and all your competitors are using it.

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