Founder, In The Know. Growth Advisor, Investor
Learning Path Summary and Commentary:
The Why CX, Why Now learning path is designed to help those tasked with building a CX or VoC initiative within their organizations.
Founder, In The Know. CX Growth Advisor, Investor
We all want to have amazing experiences. We build our bucket lists based on what we think will give us the best, most exciting, most memorable experiences. The travelers who make the trek to Cappadocia do so because of the incredible payoff they expect to enjoy at the end of the journey.Read On
You’ve heard these adages time and time again. Yet, brands continue to use marketing, creativity and products/services as the means by which they aim to brand. But now everything matters. And you can argue that it always has. The difference between now and then is that great experiences were once differentiators. Now, great experiences are becoming mandates.Read On
One area we need to do a better job of risk-taking is customer experience. Recent research shows that last year 75% of companies said their top objective for the year was improving customer experience. But how do companies know how to do that? There is a major role for innovation when it comes to improved customer experiences.Read On
As improving customer experience becomes a bigger component of corporate strategy, more and more executives will face the decision to commit their organizations to a broad customer-experience transformation. But it’s not sufficient to understand that the benefits of change are great. The immediate challenge will be choosing how to structure the organization and rollout, and deciding where and how to get started.Read On
The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences.
What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you’re well on your way to success.
Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.
Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the Customer Leadership Executive (such as Chief Customer Officer, Vice President of Customer Experience, etc.) this book follows the five-competency model she uses to coach the C-Suite and Chief Customer Officers.
This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.
For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune
START WITH WHY shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Focusing on consumer behaviors and understanding why customers make the decisions they do are all key areas covered during this brand new course run by Ryan Hamilton, Professor of Consumer Psychology at Emory University.Read On
Predictive analytics is the practice of determining patterns from data to predict future outcomes and trends. Across industries, it enables high-value solutions to important business problems.Read On
Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing.Read On
Build your personal skills now through CX Institute’s individual training packages, which are a combination of online training and related content that we’ve tailored to meet specific training needs.Read On
For businesses, no experience can be managed in isolation—the customer, employee, product, and brand experience are all connected. ExperienceWeek brings together visionaries from all four core experiences of business to help you think outside the box and drive more unified, insight-driven efforts within your organization.Read On
Gartner Symposium/ITxpo 2017 is where the world’s top CIOs and senior IT executives immerse themselves in the emerging trends shaping IT and business. Through an unparalleled confluence of Gartner analysts, industry experts, peers and solution providers, you’ll uncover new ways to approach critical challenges, make decisions with confidence and become an even more effective leader.Read On
We’ve organized our 10 conference tracks into recommended programs tailored to your role or focus area. Start building your event agenda today by browsing the tracks in our CX program! Customer experience has been a top priority of CEOs, CIOs and CMOs for the past five years.Read On
Founded in 2011, the Customer Experience Professionals Association is the premier global non-profit organization dedicated to the advancement and cultivation of the Customer Experience profession.Read On