Buckley Barlow
Founder, In The Know. Growth Advisor, Investor
Learning Path Summary and Commentary:
The Design & Build for Your Ideal Buyer learning path gets you in the knowto how to implement the best practices in User Experience Design and User Interface (UX/UI). With today’s access to information, the buyer’s attention span and patience for design or usability problems is lower than ever before. Learn how to create sublime user-centric designs and experiences for your product and service.
Buckley Barlow
Founder, In The Know. Growth Advisor, Investor
Videos
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Psychology & User Experience: 10 Key Concepts
User Interface Techniques: Janne Jul Jensen
Why You’re Over-Thinking Your UI/UX with Rohan Puri
Blog Posts
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UI, UX: Who Does What? A Designer’s Guide To The Tech Industry, Lo Min Ming
Design is a rather broad and vague term. When someone says “I’m a designer,” it is not immediately clear what they actually do day to day. There are a number of different responsibilities encompassed by the umbrella term designer.
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Do You Have a Modern Marketing Funnel to Drive Sales, Buckley Barlow
In Part I of this series, I shared with you the critical question you must answer before you try to sell anything to anybody. In Part II, I showed you the three crucial “ingredients” you need in order to grow a successful business. And now, in the final post of the series, I would love to share with you the final piece of the framework that lets you put everything together to close sales — and drive revenues.
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How to Create a Customer Journey Map, Megan Grocki
Despite best intentions and mountains of data, many organizations continue to offer lackluster experiences for their customers.
Many organizations function with an internal focus, and that becomes apparent when customers interact with their various products, services and employees. Every interaction a customer has with an organization has an effect on satisfaction, loyalty, and the bottom line.
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Don’t Make Me Think, Steve Krug
Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.
Hooked, Nir Eyal
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
The Design of Everyday Things, Don Norman
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology.
Online Courses & Workshops
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User Experience Design Fundamentals, Joe Natoli
Are your web conversion rates low? Do you know whether your web site is effective at meeting your goals? Do users get “stuck” and aren’t able to complete the tasks they want to? Are your forms effective? How can your mobile app be improved?
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Mobile App Design In Sketch 3: UX and UI Design From Scratch, Rob Percival, Andrew Eddy
Rob Percival will take you into Xcode and teach you how to implement actual designs into x-code. You will be one step closer to becoming a full functioning front end designer!
Learn the basics of user experience, app design, and tools you will need to build the most beautiful and user friendly mobile apps on the app or google play store using Sketch 3.
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Growth Marketing Conference
Learn no-nonsense, battle-tested growth marketing strategies and tactics from thought leaders who’ve actually worked in the trenches of big brands like Facebook, LinkedIn, Instagram, Pinterest, & Eventbrite.
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Velocity 2016
Most companies with outward-facing dynamic websites face the same challenges: pages must load quickly, infrastructure must scale efficiently, and sites and services must be reliable, without burning out the team or breaking the budget. Velocity is the best place on the planet for web ops and performance professionals like you to learn from your peers, exchange ideas with experts, and share best practices and lessons learned.
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Infographics
Who to Follow
Tools & Platforms
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CONVERTKIT
I have used a handful, okay, maybe two handfuls of email marketing and automation tools over my career and bar none, ConvertKit is by far the easiest and most intuitive email marketing and automation platform on the market. I recently switched to ConvertKit and I have been delighted at every turn–and I think you will be too! I’m a big proponent of segmenting your users based on interests and this platform makes a difficult process darn right easy.
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SNIP.LY
If you thought that this was only a content curation tool made for social media, you’d be way wrong. This tool helps you share other people’s content and then use a Call-To-Action to bring them back to you. One of my favorite pull marketing tools. Listen here to learn more from the Founder!
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HOTJAR
From heatmaps to user polling, this tool is the Swiss army knife of marketing tools. The code is easy to install and they have a nice freemium version to get you started.
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LEAD PAGES
You need a landing page or an opt-in box? You need LeadPages. Reasonably priced, crazy easy to use, and so much added value. Fantastic reporting capabilities, all the data you could possibly want. I could go on, but you really should have clicked over by now. Every minute you’re not a LeadPages member, I really feel like you’re losing opportunities to gain users.
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BLUEHOST
Bluehost offers feature-rich affordable web hosting with 1-click WordPress integration. It’s ideal for first-time site builders, in part because it offers amazing customer service and tools that make it simple for first-time users to quickly understand how to do things. I use it myself – and I’m a happy customer. Their customer support is AWESOME!
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GOOGLE ANALYTICS
Web analytics service that tracks and reports website traffic. Totally free, and you have to use it, because Google made it, and it’s incredibly useful and all your competitors are using it.
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SKETCH
Professional digital design for Mac. Sketch gives you the power, flexibility and speed you always wanted in a lightweight and easy-to-use package. Finally you can focus on what you do best: Design.
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