RELEVANCY

INTEGRATED GROWTH MARKETING-
done right, the way I teach my Insiders – can grow your business to new heights. Here’s how I break it down.

HERE’S A QUICK LOOK AT A
FEW OF MY CURRENT PROJECTS

The Leading Retail Enterprise:
A Leading Brand Primed For Transformative Growth

The digital consumer has changed the face of retail, putting pressure on brands – even the best and biggest ones – to adapt to this transformation.

Two-thirds of America know this publicly-traded brand and any change in strategy must be handled with methodical digital deftness – deftness that would rival the savvy of Anthony Hopkins billionaire character, Bill Parrish, in Meet Joe Black.  In all seriousness, digital transformation of a Fortune 20 company means completely understanding the nuances of the buying consumer.  We architected a cognitive association strategy into the foundation of an improved UX/UI flow, helped tear down silos to re-establish partnerships and collaboration in key areas of support and developed a C-suite level roadmap which was ultimately synced with an agile task management system with the front line practitioners.   During this assignment, we mentored their marketing team in areas of enterprise data-driven processes, growth marketing best practices and principles, agile methodology, and Omni Channel Customer Experience (CX).

Helping companies skill up is a passion of mine and this assignment was no different than most:  From helping vet and score their vendors to advising them on their tech stack, I also made sure they were solid areas of enterprise data-driven processes, growth marketing best practices and principles, agile methodology, and Omni Channel Customer Experience (CX).

Integrate and automate your customer acquisition process, and you’ve got the foundation to a modern day growth marketing engine. Every system involves People, Process, and Platforms. The more defined and more structured your system becomes, the easier it is to manage.

The Startup

A self-funded education-based startup was bleeding money–to the tune of five figures a month, every month. The CEO stated at the onset, “I need someone to not just talk the talk, but walk the walk and help us out.” NOT a typical consulting client for me or my team, we wanted to see if and how components of our growth framework could turn this startup around.  Product/Market fit was solid but mindset, culture, people and processes were amiss.

Although still a work in progress, within 60 days, we staunched the negative cash flow by addressing the components of StoryVesting and the 3Ps.  This experiment/experience served as motivation to take our offline content—delivered through our workshops and consulting—and move it online so that more companies could benefit from a proven and grounded growth model.

A Virtual Power Growth Team

An outsourcing company in the Philippines—by all accounts—was a successful small business doing very respectable revenue. The CEO wanted a growth partner that could significantly grow his top line revenues. Yeah, we like a good challenge.

One of the biggest inhibitors of growth—for most small to midsize emerging companies—is the lack of funds to attract great talent. It’s therefore no surprise that emerging growth companies look to outsource in the Philippines to enhance or sustain the momentum of growth. What sets  our client company apart is that their staff can hit the ground running from day 1, not day 90 or 120. How?  Not only are we advising this client on their inbound growth marketing framework, we’ve been tasked with creating a customized education and training system designed to keep his staff “in the know” and way ahead of the curve in terms of bleeding edge knowledge and skills.  Equipped with our ongoing research, education and training, the client’s staff can bring immediate value to our clients’ accounts–not on day 30, 90 or 120, but on day 1.  The empowering growth culture that has been established is beginning to flourish and sets his company heads and shoulders above a crowded field of outsourcing.  Five months after our initial meeting, the company has closed revenues representing a 20% increase in top line revenues–and this company is just getting started.

QUICK QUIZ

Which approach is more likely to work?

When you look at it like that, it’s pretty obvious that B is the way to go. So why do most companies start with A? In marketing-speak, A is called the company-centric model. It’s all ME, ME, ME. B, on the other hand, is designed around your customer’s needs, wants, and pain points. Appropriately, it’s called the customer-centric model.

The digital growth marketing model we deliver marries traditional business strategy with cutting-edge tools and tactics that provide results for your business – real results, which you can quantify. But it doesn’t have to end there. Think of us as your ongoing growth partner keeping you, your team and your organization “in the know” and way ahead of the curve.

Ready to Grow Your Revenues?

When you choose to consult with me, you also get access to my team of experts. My extensive experience in driving revenue means that you won’t waste time on the pitfalls I’ve identified. You can go straight to the strategies and tactics that work to get the results you want. And with my team in place, you’ll be able to implement your digital marketing system quickly – with high quality content, pages that convert, and all the back-end support you need.

Even if you already have a system in place, we can evaluate it, see what’s working, and implement improvements that you can test and refine immediately.
If you have a small and agile team and rely on outside consultants and agencies, I can help you determine how their efforts fit into your growth + marketing plan – and work out the kinks where they might hold you back.

By the way, don’t let location keep you from contacting me. I work with companies all over the world – and most of what we do can be done virtually.

WHO AM I and What
Can I Do For You?

I’m an entrepreneur who loves staying on top of the most relevant and effective growth strategies, tactics and tools. I thrive on the challenge of putting the pieces of a complex growth and marketing puzzle together – and I keep my eye on the prize: to generate quick and sustainable results. That’s my niche, that’s my gift, that’s my thing.

Along with me, you’ll gain access to my agile team of experts where we will help you:

Buckley Barlow is a truly unique talent who not only understands entrepreneurial marketing but has a proven track record in successfully launching new businesses that last.”

Whether we’re a fit or not, building out a growth marketing model should be front and center of any emerging growth company. Specifically, it can be a competitive qualifier which if built properly, can separate your business from the rest of the pack.

We won’t lock you in to a long-term contract you’re not interested in. We’ll hear your story, and create your plan – and teach you how to run it on your own. We’ll show you how to identify – and fix – the gaps in your existing systems, and how to stay ahead of the growth and marketing curve.

Most importantly, we’ll give you everything you need to grow your business and make more money.

WE WORK WITH

Investors, Executives, Leaders and Teams of Emerging Growth Companies

I have consulted with and mentored hundreds of entrepreneurs and companies over my career. I also practice what I preach in my own businesses. As an consultant and investor, I am active in developing integrated growth marketing systems for companies, and I invest in smart and capable teams with smart ideas driven by the StoryVesting framework.

Please fill out the form below and we will arrange a good time for us to have a candid talk about your business and see if we are a good fit.