RELEVANCY

We Help Our Clients Stay “In The Know” and Ahead of the Curve.

You’re clicking around on this site because you want to drive results which lead to revenue growth.
I am confident that I can help you do that.

No matter who you are – a disruptive entrepreneur with an idea for a startup, a business owner looking to jump to the next level, a stakeholder wondering about growth or a marketing executive who wants to deliver powerful results – you want to keep your team and your organization relevant and way ahead of the competitive curve.
That’s where my team and I come in.

I don’t have a magic wand (how cool would that be?), but I can build an easy-to-implement growth marketing solution grounded in consumer psychology that works. It works in B2C and B2B. I’ve implemented it in my own previous companies. I’ve used it with clients. And it works for many of the fastest growing companies today. This system drives growth – and makes money.

story1 THE STORY
The customers pain point/need/want (customer story) is perfectly aligned with your solution/experience/people (your story).

THE FUNNEL
Growth engines at each stage of the modern marketing funnel (the buying journey) are built out, automated, measured and optimized.

THE 3 P’S
People, Process and Platforms are tightly integrated to support your growth.

My Goal for You

My goal is to position your company for growth in the shortest time possible. Here’s how I do that: Together with my team, I train you on the best entrepreneurial and growth+marketing strategies, tactics, and tools available. Every move we make is with an entrepreneurial, customer-centric and data-driven mindset – not because it sounds nice to say, but because I have been in your shoes. I’ve done this again and again, and I love it. I love the challenge of growing a business – and finding the best, most cost-effective ways to do it.

We specialize in building modern growth marketing systems around the Story, the Funnel and the 3 P’s. Sounds kind of funny but it is serious business – for people who are serious about growing a business.

HERE’S THE DEAL

When I say “growth marketing,” you might think–oh here’s another “email marketing” specialist. I’m thrilled to tell you that you’re wrong– and that’s a good thing. Integrated growth marketing grounded in Customer Experience (CX) is much more than sending out a bunch of segmented emails on an automated schedule.

INTEGRATED GROWTH MARKETING-
done right, the way I teach my Insiders – can grow your business to new heights. Here’s how I break it down.

You know how your message connects with your customers

You know who your customers are

You know where and how your customers purchase your products

All of this information is used within the framework of a single, comprehensive engine, rather than spread out across discrete components that don’t work together

The engine works for you.

You work ON your business instead of being stuck IN your business

Consistent lead generation/lead nurturing

Specific tools let you extend the traditional sales funnel with even the smallest budget

Primer on how to build a Growth Marketing System

Building a Growth Marketing System is not rocket science – but it’s also not easy.

A FRAMEWORK FOR GROWTH:

The really good news here is that the entire concept of growth marketing is relatively new. Heck, let’s just take “marketing automation” for a second. Pardot (they’re a marketing automation software provider) says that only 25% of all Fortune 500 B2B companies have successfully implemented an automated marketing engine. Are you serious? Yet, for smaller companies, that number is much lower.

But the handful of companies – both large and small – that have built and implemented automated marketing systems around a modern funnel? They’re CRUSHING it. You can consider that a technical term. And don’t think that you need VC funding or big name backers to get amazing – and fast – results.

My friend and podcast mentor John Lee Dumas of Entrepreneur on Fire has built a KILLER automated business. He’s CRUSHING it – at one point to the tune of $400,000 per month in revenue only a few short years after launch. And his net margins are ridiculous.

You simply can’t break through to the big leagues unless you embrace automation at every stage of the modern marketing funnel. From customer service to order fulfillment, from managing social media to creating the evergreen content that draws in new users — automation is critical. You want to be one of those very few companies that get this right — and cash more checks than you write.

FREE EBOOK: THE GROWTH CODE

50 Pages of Marketing Goodies to Increase Your Revenue

HERE’S A QUICK LOOK AT A
FEW OF MY CURRENT PROJECTS

The Leading Retail Enterprise:
A Leading Brand Primed For Transformative Growth

The digital consumer has changed the face of retail, putting pressure on brands – even the best and biggest ones – to adapt to this transformation.

Two-thirds of America know this publicly-traded brand and any change in strategy must be handled with methodical digital deftness – deftness that would rival the savvy of Anthony Hopkins billionaire character, Bill Parrish, in Meet Joe Black. In all seriousness, digital transformation of a Fortune 20 company means completely understanding the nuances of the buying consumer. We architected a cognitive association strategy into the foundation of an improved UX/UI flow, helped tear down silos to re-establish partnerships and collaboration in key areas of support and developed a C-suite level roadmap which was ultimately synced with an agile task management system with the front line practitioners. During this assignment, we mentored their marketing team in areas of enterprise data-driven processes, growth marketing best practices and principles, agile methodology, and Omni Channel Customer Experience (CX).

Helping companies skill up is a passion of mine and this assignment was no different than most: From helping vet and score their vendors to advising them on their tech stack, I also made sure they were solid areas of enterprise data-driven processes, growth marketing best practices and principles, agile methodology, and Omni Channel Customer Experience (CX).

Integrate and automate your customer acquisition process, and you’ve got the foundation to a modern day growth marketing engine. Every system involves People, Process, and Platforms. The more defined and more structured your system becomes, the easier it is to manage.

The Startup

A self-funded education-based startup was bleeding money–to the tune of five figures a month, every month. The CEO stated at the onset, “I need someone to not just talk the talk, but walk the walk and help us out.” NOT a typical consulting client for me or my team, we wanted to see if and how components of our growth framework could turn this startup around. Product/Market fit was solid but mindset, culture, people and processes were amiss.

Although still a work in progress, within 60 days, we staunched the negative cash flow by addressing the components of StoryVesting and the 3Ps. This experiment/experience served as motivation to take our offline content—delivered through our workshops and consulting—and move it online so that more companies could benefit from a proven and grounded growth model.

A Virtual Power Growth Team

An outsourcing company in the Philippines—by all accounts—was a successful small business doing very respectable revenue. The CEO wanted a growth partner that could significantly grow his top line revenues. Yeah, we like a good challenge.

One of the biggest inhibitors of growth—for most small to midsize emerging companies—is the lack of funds to attract great talent. It’s therefore no surprise that emerging growth companies look to outsource in the Philippines to enhance or sustain the momentum of growth. What sets our client company apart is that their staff can hit the ground running from day 1, not day 90 or 120. How? Not only are we advising this client on their inbound growth marketing framework, we’ve been tasked with creating a customized education and training system designed to keep his staff “in the know” and way ahead of the curve in terms of bleeding edge knowledge and skills. Equipped with our ongoing research, education and training, the client’s staff can bring immediate value to our clients’ accounts–not on day 30, 90 or 120, but on day 1. The empowering growth culture that has been established is beginning to flourish and sets his company heads and shoulders above a crowded field of outsourcing. Five months after our initial meeting, the company has closed revenues representing a 20% increase in top line revenues–and this company is just getting started.

Buckley's positive attitude and high energy are infectious. His business ideas and visions are cutting edge. He adds value to any project he works on and makes everyone around him feel valuable as well.

Owner Mandalyn Academy / Co-Founder, Riiviva

2015-07-17T02:17:15+00:00

Owner Mandalyn Academy / Co-Founder, Riiviva

https://beintheknow.co/testimonials/loo-loo/

Working with Buckley means you will never have a shortage of great ideas and solid strategy. I’ve never worked with someone who’s had quite the same knack for accurate, big-picture thinking. In addition, Buckley is a highly creative and visually talented individual who can execute famously on a presentation that is both beautiful and enticing."

Jonathan Virgin, Co-Founder, Modernized Media

2015-07-17T02:22:05+00:00

Jonathan Virgin, Co-Founder, Modernized Media

https://beintheknow.co/testimonials/jonathan-virgin/

Buckley is a high energy positive influence on any group. While he is both strategic and analytical, he also understands the practical aspects of an issue and can maneuver artfully in executing upon a plan. I often take advantage of him as a sounding board and find his insight invaluable. I have no hesitation in fully recommending him."

Steve Starks, President, Miller Sports Properties

2015-07-29T22:47:18+00:00

Steve Starks, President, Miller Sports Properties

https://beintheknow.co/testimonials/steve-starks/

Buckley has always been a quick study. That skill is becoming more valuable all the time. The pace of change right now can only be managed by people who have that skill, and Buckley has it in spades!"

Brad Staker, CEO, Staker Ventures

2015-07-29T22:48:01+00:00

Brad Staker, CEO, Staker Ventures

https://beintheknow.co/testimonials/brad-staker/

I had the fortune of heading a sales training department—a department Buckley was tasked to create for a VC-backed technology company. I was blown away by the quality of content, the modern use of technology to present the data, and how eloquently Buckley had positioned the message to the ultimate audience. As a testament to the quality of his work, the courseware ultimately weaved its way into every Technical Sales Training department within Marriott International."

Matt Jones, Sr. Exec. Vital Smarts

2015-07-29T22:48:43+00:00

Matt Jones, Sr. Exec. Vital Smarts

https://beintheknow.co/testimonials/matt-jones/

I love Buckley’s insight into how to build and grow a company. I have worked with several consultants and no one I have worked with is even close to his league. What makes Buckley unique is his ability to strategically pull all the tactical pieces of a business puzzle together and make it look easy to implement.

Gregg McDermott, Exited Property Management Company/Entrepreneur

2015-07-29T22:49:50+00:00

Gregg McDermott, Exited Property Management Company/Entrepreneur

https://beintheknow.co/testimonials/1189/

Buckley Barlow is a truly unique talent who not only understands entrepreneurial marketing but has a proven track record in successfully launching new businesses that last.”

Paul Smoot, CEO Trail Break Group/Modernized Media

2015-07-29T22:50:43+00:00

Paul Smoot, CEO Trail Break Group/Modernized Media

Buckley Barlow is a truly unique talent who not only understands entrepreneurial marketing but has a proven track record in successfully launching new businesses that last.”

https://beintheknow.co/testimonials/paul-smoot/

I have now known Buckley for the better part of two decades. He is a really smart entrepreneur that has a constant sense of enthusiasm that is infectious. He also has what I consider to be the best skill any executive can have. He never gives up and doggedly goes after whatever it is he needs to take his business to the next step. I have seen him create results where I saw no opportunities. I also am proud to call him a friend after all these years."

Eric Smith, Founder of Control4, Angel Investor

2015-07-29T22:51:42+00:00

Eric Smith, Founder of Control4, Angel Investor

https://beintheknow.co/testimonials/eric-smith/

Buckley is extremely polished, proficient and impactful in his areas of expertise. For a business wanting to grow, it’s easy to get lost in a sea of online marketing strategies and tactics. You need someone who not only understands your growth potential, but has the depth of experience to navigate the pitfalls, and then put a strategic plan in place that will drive what ultimately every business wants.......Revenue..... and Buckley is that guy."

Dave Strong, COO Pacific Group

2015-07-29T22:52:27+00:00

Dave Strong, COO Pacific Group

https://beintheknow.co/testimonials/dave-strong/

QUICK QUIZ

Which approach is more likely to work?

I have this cool widget, so I’m going to build a business around it and I’m going to sell it at XYZ department store. I have to sell each one for at least $X, because I want to make $y per sale, and my spreadsheet says it will cost me $Z to produce.

I’ve identified a market for this widget. My ideal customer usually shops at ABC, so that’s where I want to sell. She’s price conscious, so the cost can’t exceed $X. So I’m looking for ways to source my raw materials at $Y, and I’ve locked in manufacturing costs at $Z.

When you look at it like that, it’s pretty obvious that B is the way to go. So why do most companies start with A? In marketing-speak, A is called the company-centric model. It’s all ME, ME, ME. B, on the other hand, is designed around your customer’s needs, wants, and pain points. Appropriately, it’s called the customer-centric model.

The thing is that even the companies that get it right and go for the customer-centric model often make a critical error: They focus on the customer’s motivation to buy – and analyze things only up to the moment the customer walks out the door.

What’s the problem? A truly customer-centric approach means that your analysis has to continue far beyond the moment of the sale. After the purchase is over, your relationship with the customer doesn’t end. Far from it. Once a prospect buys your product and actually becomes a customer, he has a tremendous amount of power over your brand. He can share his experience about every aspect of your product or service, your process, your employees, your story, and your brand.

Fortunately, you have a lot of power, too. Thanks to modern software tools, you can monitor and analyze this highly critical stage in the modern marketing funnel. You can quickly and easily learn when, how, with whom, and via which device customers share their experiences. Measuring customer retention this way will let you make adjustments on the fly – as well as show you your most valuable customers as clearly as if they help up giant neon signs. Instead of throwing away money trying to attract the wrong customers, you’ll be able to nurture the best ones – the ones who will advocate for your brand via social media – for a fraction of the cost.

The digital growth marketing model we deliver marries traditional business strategy with cutting-edge tools and tactics that provide results for your business – real results, which you can quantify. But it doesn’t have to end there. Think of us as your ongoing growth partner keeping you, your team and your organization “in the know” and way ahead of the curve.

Ready to Grow Your Revenues?

When you choose to consult with me, you also get access to my team of experts. My extensive experience in driving revenue means that you won’t waste time on the pitfalls I’ve identified. You can go straight to the strategies and tactics that work to get the results you want. And with my team in place, you’ll be able to implement your digital marketing system quickly – with high quality content, pages that convert, and all the back-end support you need.

Even if you already have a system in place, we can evaluate it, see what’s working, and implement improvements that you can test and refine immediately.
If you have a small and agile team and rely on outside consultants and agencies, I can help you determine how their efforts fit into your growth + marketing plan – and work out the kinks where they might hold you back.

By the way, don’t let location keep you from contacting me. I work with companies all over the world – and most of what we do can be done virtually.

WHO AM I and What
Can I Do For You?

I’m an entrepreneur who loves staying on top of the most relevant and effective growth strategies, tactics and tools. I thrive on the challenge of putting the pieces of a complex growth and marketing puzzle together – and I keep my eye on the prize: to generate quick and sustainable results. That’s my niche, that’s my gift, that’s my thing.

Along with me, you’ll gain access to my agile team of experts where we will help you:

Build out and train your growth marketing team.

Ensure your strategic model is customer-centric and data-driven.

Uncover where the lowest hanging fruit resides and target those areas.

Build, rebuild or fix your marketing funnels.

Integrate the key tools and platforms needed to grow/scale your business.

Test, measure, analyze and experiment to lift your conversions and your bottom line.

In order for your digital growth marketing strategy to be effective, you need to have a thorough understanding of your potential customers’ paths to purchase. Once you’ve identified those, you can optimize your marketing channels to maximize your ROI. And I don’t want you to think I’m just spouting off marketing-speak, so let me show you exactly what I mean.

To optimize a growth model, you’ll need to:

BUILD YOUR METRIC & ANALYTIC PLATFORMS
Using the tools I recommend (most of which are free or low cost), you’ll get your platforms up and running. And just as you can pull various levers to adjust an engine, you can use different plug-ins, enhancements, and so on to adjust your marketing efforts and see the results in real time.

SOLVE LEAKY FUNNEL OR NO FUNNEL SYNDROME
Wondering where all your customers are? We’ll review your product and market position along with your brand and story alignment. Is your story authentic? Does it resonate? We’ll make sure it does – and we’ll show you how to make sure your employees have a vested interest in helping you win – and keep – customers. Here, too, there are plenty of free tools available, and we’ll show you exactly how to use them most effectively.

TEST, OPTIMIZE, AND REFINE
This isn’t a “set it and forget it” system. You’ll need to give your engine regular maintenance to ensure that everything runs smoothly. We’ll show you how to optimize your conversion rate based on the data you’ve collected. You’ll learn how to ensure your story stays aligned with your customer’s story over time.

Buckley Barlow is a truly unique talent who not only understands entrepreneurial marketing but has a proven track record in successfully launching new businesses that last.”

Whether we’re a fit or not, building out a growth marketing model should be front and center of any emerging growth company. Specifically, it can be a competitive qualifier which if built properly, can separate your business from the rest of the pack.

We won’t lock you in to a long-term contract you’re not interested in. We’ll hear your story, and create your plan – and teach you how to run it on your own. We’ll show you how to identify – and fix – the gaps in your existing systems, and how to stay ahead of the growth and marketing curve.

Most importantly, we’ll give you everything you need to grow your business and make more money.

WE WORK WITH

Investors, Executives, Leaders and Teams of Emerging Growth Companies

I have consulted with and mentored hundreds of entrepreneurs and companies over my career. I also practice what I preach in my own businesses. As an consultant and investor, I am active in developing integrated growth marketing systems for companies, and I invest in smart and capable teams with smart ideas driven by the StoryVesting framework.

Some of the benefits of building and implementing
modern digital marketing systems:

You stay relevant – and far ahead of the pack.
Your employees are much more vested in your company with an efficient and consistent process.
Your ability to scale grows significantly as manual tasks become
automated.
You marketing strategies become more quantifiable and metric based, helping you know how to deploy precious capital, when to deploy it, and where.
You gain detailed insights into your customer’s buying journey, which means you can easily create additional profit centers and ensure that your customers have an awesome, consistent, and immersive buying experience.
Marketing costs go down as you employ Pull Marketing tactics that provide real benefits for buyers, improve your SEO strategy, and boost your bottom line.
You become a source of reliable and credible data to your employees, customers, and suppliers.
Social advocacy becomes an asset for your company rather than a weapon used against your brand.

Please fill out the form below and we will arrange a good time for us to have a candid talk about your business and see if we are a good fit.

RELEVANCY

We Help Our Clients Stay “In The Know” and Ahead of the Curve.

My Goal for You

HERE’S THE DEAL

INTEGRATED GROWTH MARKETING-
done right, the way I teach my Insiders – can grow your business to new heights. Here’s how I break it down.

GET YOUR CONFIDENTIAL CONSULTATION WITH BUCKLEY

Contact Me

For your Confidential Consultation