011: Hire And Retain The Best Employees On A Small Business Budget With Lee Caraher

When you major in medieval history, the world is pretty much your oyster, you know? Okay, so maybe it’s not the most traditional path to owning a successful PR and marketing services firm, but Lee Caraher makes it work — and she refuses to work with jerks. That’s an actual rule she has, and she structures her client contracts in a way designed to make sure she sticks to that rule. Sure, it may be business-limiting, but it’s life-enhancing, she says. And that’s what creates a sustainable business model for growth.

Lee has some awesome ideas about how to recruit — and retain — top talent, including a mix of millennials and older employees, so that she can work with different target markets. She’s also mastered the art of client retention — her clients stick with her more than twice as long as they stay with her competitors.

Of course, I also asked Lee about her ideas for growth marketing — and she shared some terrific strategies and tactics you can use to grow your business. There’s plenty of great information to keep Insiders IN THE KNOW in this episode, so have a listen.

 

HERE’S WHAT YOU’LL HEAR:

  • The four things Lee offers millennials to get them on board as employees — and what you need to do whenever you recruit employees. #Millennials
  • How Lee keeps clients on her roster twice as long as her competitors do.
  • Why perfection isn’t worth pursuing.
  • The first step to take when you want to grow your business — and what not to do.
  • The social skills Lee looks for in new recruits (it’s not what you think!).
  • The ridiculously easy, low cost way to find out what your customers really want.
  • The most important quality you should have if you want to succeed in digital marketing.

Thank you so much for listening. If you enjoyed what you heard, or learned something new, why not share with a friend? You can use the social media buttons at the top of the post.

I’d really appreciate it if you would leave an honest review of Marketing IN THE KNOW at iTunes, because ratings and reviews make a real difference, especially for new Podcasts like mine. Honest reviews also help me to improve the Podcast and make it more useful for you. I read them all!

Have comments about the show? You can reach me on Twitter or Facebook – or leave a comment on the blog. You can also subscribe on iTunes – and then you’ll never have to worry about missing an episode.

That’s a wrap, Insiders – I’ll catch you next week!

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