Content Marketing

Build a Content Marketing Machine

Last Updated: February 3, 2017

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Learning Path Summary and Commentary:

Build a Content Marketing Machine learning path gets you in the know so that you can build a user-centric marketing system from the content that you source or develop. The modern marketing funnel is rooted in information, so you’ll learn how to deliver value to the buyer through content at every stage of the buyer journey.

Nicole Kroese

Nicole Kroese

Digital Marketer, VP of Marketing Acquisition

Buckley Barlow

Buckley Barlow

Founder, In The Know. Growth Advisor, Investor


Videos

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Documentary The Story of Content: Rise of the New Marketing

CMI: Closing Keynote Highlights with Kevin Spacey

Content Marketing Strategy, Joe Pulizzi

Supercharge Your Startup Marketing With Coding

Blog Posts

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The Advanced Content Marketing Guide, Neil Patel

The Advanced Content Marketing Guide, Neil Patel

We wanted to give you the most extensive and detailed guide of advanced content marketing techniques available today. This resource is chock full of tactical, immediately actionable ideas that you can implement in your own business — to start building a community of fans and followers, to increase engagement and traffic to your website, and to drive sales.

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44 Must Read Resources on Content Marketing, Sean Work

44 Must Read Resources on Content Marketing, Sean Work

The term “content marketing” sounds like a hip buzzword to describe the latest marketing craze, but in reality, the concept has been around since the first newsletters came rolling off the presses.

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How Every Business Can Succeed at Content Marketing, Team At SEJ

How Every Business Can Succeed at Content Marketing, Team At SEJ

The Internet has made it easier than ever to create and share content. This means small businesses can more effectively communicate and engage with their followers or customers. However, there is a catch – because of the low barrier of entry to create and share content, it also means that businesses who fail to properly plan and execute a professional strategy will quickly get left behind.

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Going Viral: How I Got 10K Views on Medium in 4 Days

Going Viral: How I Got 10K Views on Medium in 4 Days

A key part of going viral on Medium was submitting my article to the right Medium publication. I’ve compiled a list of all publications into a spreadsheet with follower counts and descriptions so you can find the right publication to submit your article to quickly and easily.

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Books & Ebooks

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Content Inc: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Content Inc: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience.

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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability.

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Everybody Writes: Your Go-To Guide to Creating Ridicuously Good Content

Everybody Writes: Your Go-To Guide to Creating Ridicuously Good Content

If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.

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Intercom on Jobs-to-be-Done

Intercom on Jobs-to-be-Done

It draws together some of the most valuable lessons we’ve learned from applying the Jobs-to-be-Done framework to our product, design and marketing over the past few years.

Despite being almost 30 years old, little has been written on applying Jobs-to-be-Done to software companies. There are multiple Clay Christensen talks, and we’ve highlighted the work of folks like Bob Moesta and Tony Ulwick in applying Jobs-to-be-Done to many different industries on our podcast, but it’s rare we get into software specifics.

eBook

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Full Funnel Marketing

Full Funnel Marketing

The fundamental idea behind “full funnel marketing” is for marketers to fully embrace revenue responsibility, to proactively manage and measure their departments as a profit center for their organizations, and to actively support the sales team’s productivity and opportunity conversion efforts.

eBook

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The Modern Marketer's Field Guide

The Modern Marketer's Field Guide

The speed of innovation and change in B2B marketing has never been greater. And the need for clarity for a blueprint, for a guide to what’s really working and how to apply it specifically to increase sales pipeline growth, velocity and conversion – is what you’ll find in this book. It covers a lot of ground, but quickly. With a comprehensive view of the sales and marketing pipeline, but done in quick bursts with lots of specific, actionable ideas, strategies and tactics you can put to work right away.

eBook

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Online Courses & Workshops

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Content Marketing Fundamentals, Dayna Rothman

Content Marketing Fundamentals, Dayna Rothman

Create messaging that breaks through to buyers and tells the story of your brand with content marketing. Expert Dayna Rothman explains fundamental content marketing concepts and benefits, and then explores how to craft a content marketing strategy in organizations of all sizes.

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In-Person Workshops and Conferences

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Growth Marketing Conference

Growth Marketing Conference

Learn no-nonsense, battle-tested growth marketing strategies and tactics from thought leaders who’ve actually worked in the trenches of big brands like Facebook, LinkedIn, Instagram, Pinterest, & Eventbrite.

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Velocity 2016

Velocity 2016

Most companies with outward-facing dynamic websites face the same challenges: pages must load quickly, infrastructure must scale efficiently, and sites and services must be reliable, without burning out the team or breaking the budget. Velocity is the best place on the planet for web ops and performance professionals like you to learn from your peers, exchange ideas with experts, and share best practices and lessons learned.

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Supplemental Material

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Infographics

Social & Community

Tools & Platforms

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CONVERTKIT

CONVERTKIT

I have used a handful, okay, maybe two handfuls of email marketing and automation tools over my career and bar none, ConvertKit is by far the easiest and most intuitive email marketing and automation platform on the market. I recently switched to ConvertKit and I have been delighted at every turn–and I think you will be too! I’m a big proponent of segmenting your users based on interests and this platform makes a difficult process darn right easy.

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SNIP.LY

SNIP.LY

If you thought that this was only a content curation tool made for social media, you’d be way wrong. This tool helps you share other people’s content and then use a Call-To-Action to bring them back to you. One of my favorite pull marketing tools. Listen here to learn more from the Founder!

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HOTJAR

HOTJAR

From heatmaps to user polling, this tool is the Swiss army knife of marketing tools. The code is easy to install and they have a nice freemium version to get you started.

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LEAD PAGES

LEAD PAGES

You need a landing page or an opt-in box? You need LeadPages. Reasonably priced, crazy easy to use, and so much added value. Fantastic reporting capabilities, all the data you could possibly want. I could go on, but you really should have clicked over by now. Every minute you’re not a LeadPages member, I really feel like you’re losing opportunities to gain users.

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BLUEHOST

BLUEHOST

Bluehost offers feature-rich affordable web hosting with 1-click WordPress integration. It’s ideal for first-time site builders, in part because it offers amazing customer service and tools that make it simple for first-time users to quickly understand how to do things. I use it myself – and I’m a happy customer. Their customer support is AWESOME!

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GOOGLE ANALYTICS

GOOGLE ANALYTICS

Web analytics service that tracks and reports website traffic. Totally free, and you have to use it, because Google made it, and it’s incredibly useful and all your competitors are using it.

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Learning Path Categories

Business
Product & Design
Technology
Sales & Marketing
Data
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